NFL UPDATE: PASADENA PONDERS NFL BID CITY COUNCIL TO HOLD VOTE MONDAY.

Byline: Billy Witz Staff Writer

Entering into an agreement with the NFL to renovate the Rose Bowl would net Pasadena an estimated $133.7 million in projected revenues over the life of a proposed 25-year lease, according to figures released Friday by the city.

The city's assessment of the fiscal consequences of reaching a deal - or not - with the NFL were outlined in a report that was included in the agenda for Monday's city council meeting.

The eight-member council is expected to vote on whether to adopt a statement of overriding considerations, which would state that the benefits of entering into a deal with the NFL outweigh the negative consequences outlined in the environmental impact report. Such approval is necessary to keep the Rose Bowl's bid afloat.

The city's report is expected to be a boost for those in favor of the proposed $500 million renovation. In the first five years of a deal, the city could be expected to net $19.99 million in tax revenue, rent, saved operating expenses and erased debt. Without a deal, the stadium would face a $518,000 deficit over the next five years.

``That's the only reason for doing this deal - economics,'' said councilman Chris Holden, a project proponent.

``The bottom line for the NFL is dollars and sense, and the bottom line for Pasadena is dollars and sense.''

Mayor Bill Bogaard, who is opposing the project, said Friday evening that he - like Holden - hadn't yet reviewed the staff report. He questioned why it was released just three days before the meeting.

``These numbers are new to me,'' Bogaard said.

``They have not been the subject of any presentation. Before I will be accepting of these numbers, I need an opportunity to have a detailed presentation with spread sheets and an opportunity to ask questions to satisfy myself that the presentation is fair.

``For the numbers to be handed to us a day or two before this decision is going to be made and a month after we began the process of making this decision is obviously less than ideal.''

City finance director Jay Goldstone said that while the report may be new, the numbers in it should be familiar to council members from closed session reports.

Among the numbers that would make up the nearly $20 million in revenue over the first five years of an agreement:

--Nearly $5 million from the NFL in possessory income tax, the equivalent of property taxes on leased public property.

--Savings of $550,000 per year for on-going capital maintenance that the NFL would be taking care of as the stadium's operator.

--A projected savings of $3 million per year in administrative and operating expenses from Rose Bowl Operating Co. jobs that would be eliminated.

--A loss of between $1.8-2.5 million in annual revenue from UCLA and the Tournament of Roses that would be turned over to the NFL.

--About $5 million in income from a one-time city construction tax.

Sales and hotel occupancy tax revenues are also expected to rise. The city and the NFL are still negotiating over rent and a possible ticket tax, which the league is resisting.

A figure for rent was used in the city's calculations, but Goldstone declined to say what it was because the parties are still negotiating. A ticket tax was not included.

``There are a whole set of reasons to do or not do the deal,'' Goldstone said. ``This let's the community know if there's an economic advantage to doing this transaction.''

Billy Witz, [phone]

billy.witz(at)dailynews.com