NFL FILMS Opens New Doors to More Clients with 200,000-Sq. Ft. State-of-the-Art Television & Film Studios on 26-Acre Complex.
(Photo: http://www.newscom.com/cgi-bin/prnh/20020924/PHTU032 )
"This is Hollywood on the Delaware River," says Steve Sabol, president of NFL FILMS. The new complex reinforces Sabol's philosophy that NFL FILMS is one of the last, great Hollywood studios that has all craft areas under one roof. "What makes us unique is not just the talent we house in this building, but the variety of that talent. Our cinematographers are dispatched from here. The film is processed here. And, the legendary stories of the NFL are shaped here as they move through one creative department to another - music, graphic arts, editing and sound design - until they are told to the fans through television, DVDs and the Internet."
The studios, built on a 26-acre site, ensure that NFL FILMS maintains its position at the forefront of film and video technology. It was designed to specifically address the extraordinary production needs of NFL FILMS: nearly 300 craftspeople create more than 400 hours of original NFL programming annually distributed across 30 domestic networks and over 200 countries, the Internet, home videos, DVDs and CD-ROMs. This facility is fully prepared for the transition to High-Definition television production at every phase - shooting on 1080p/24 fps, Sony HDC900 and HDC950 Hi-Def cameras; film-to-tape transfer (16mm & 35mm) and video editing. The anchors of the studios are a 60' x 80' square foot shooting stage with dedicated video and audio control rooms as well as a scoring stage where a 72-piece orchestra will perform original NFL FILMS music compositions for upcoming programs and specials.
"We recognized years ago that our superior television production skills and equipment could be put to profitable use outside the world of football," said Barry Wolper, senior vice president and COO. "And while our core business has always been producing programming for the NFL and league sponsors, this new facility allows us to greatly expand our business opportunities with other clients."
NFL FILMS has produced more than 3,000 projects unrelated to NFL programming: non-football documentaries, commercials, corporate films, music videos and most recently DVD authoring and webcasting. "We've been able to apply the same creative talent and technical excellence from our NFL programming to a variety of genres," said Rick Angeli, director of sales and marketing. "Which is why NFL FILMS is an attractive destination for filmmakers, corporations and advertising agencies."
A roster of NFL FILMS directors work with national advertising agencies - Saatchi & Saatchi; Ogilvy & Mather; McCann-Erickson; Foote Cone & Belding and Wieden+Kennedy - producing commercial spots for a diverse client list that includes Reebok, General Mills, MBNA, Sony Music and the Office of National Drug Control Policy. Corporate productions for Harley-Davidson, Loews Theaters, AstraZeneca Pharmaceuticals and the Christopher Reeves Paralysis Foundation have recently utilized NFL FILMS to advance their communication objectives.
National Football League Commissioner Paul Tagliabue described NFL FILMS' unparalleled contribution to the NFL: "For forty years, NFL FILMS has been the National Football League's 'Keeper of the Flame.' FILMS is the gold standard in sports filmmaking. With the growth of broadcast media and technology, the new studio will enable NFL FILMS to continue to serve NFL fans in award-winning fashion."
The complex will become the epicenter of the NFL's digital assets. The world's largest sports film archive - containing more than a 100 million feet of football action dating back to 1894 - is stored in a 3,500 square-foot, temperature-regulated vault with one foot-thick concrete walls and ceiling. NFL FILMS is transferring those images into a digital format where they will be stored on a proprietary multi-descriptor searchable online database for full-motion video.
Overseeing the project's development was The Staubach Company, the corporate real estate services firm led by former Dallas Cowboy and Hall of Fame quarterback Roger Staubach. Since sound is vital to every NFL FILMS production, the pursuit of 5.1 acoustical perfection is evident across every square inch of the new NFL Films facility. Dallas-based Russ Berger Design Group (RBDG) served as architects and acoustical design consultants. Each video and audio edit suite sits on an isolated concrete slab with acoustic-isolation walls and spring-isolated ceilings.
Since 1964, NFL FILMS has revolutionized the way America watches football and set the standard in sports filmmaking. The exclusive all-access sound, stunning cinematography, stirring orchestral music and poignant storytelling are the trademarks of NFL FILMS. Winner of 82 Emmy awards, the 40-year-old production company is widely recognized as the most honored filmmaker in sports. On September 9, 2002, NFL FILMS documented its 8,000th professional football game - the Pittsburgh Steelers @ the New England Patriots. For more information, log onto http://www.nflfilms.com/.
For Information on NFL FILMS, please contact Michele Valkov (856) 222-3512 (email@example.com) or Cory Laslocky (856) 222-3513 (firstname.lastname@example.org). For more information on The Staubach Company, please contact Karen Meisner (703) 929-7190. For more information on the Russ Berger Design Group, please contact Colleen Oates (972) 661-5222.
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CONTACT: Michele Valkov, +1-856-222-3512, or email@example.com, or Cory Laslocky, +1-856-222-3513, or firstname.lastname@example.org, both of NFL FILMS; or The Staubach Company, Karen Meisner, +1-703-929-7190; or Russ Berger Design Group, Colleen Oates, +1-972-661-5222
Web site: http://www.nflfilms.com/
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|Date:||Sep 24, 2002|
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