NEWS PUBLISHERS BUY MARKETER; LANG, TIMES WILL RUN FIRM.Garden State Newspapers Inc., parent of the Los Angeles Newspaper Group The Los Angeles Newspaper Group is an umbrella group of local daily newspapers published in the greater Los Angeles area by MediaNews Group. The news coverage of the newspapers are mainly local stories. , which includes the Daily News, and the Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). have jointly acquired California Independent Postal System postal system System that allows persons to send letters, parcels, or packages to addressees in the same country or abroad. Postal systems are usually government-run and paid for by a combination of user charges and government subsidies. (CIPS CIPS Canadian Information Processing Society CIPS Certified International Property Specialist (National Association of Realtors) CIPS Chartered Institute of Purchasing and Supply CIPS Central Illinois Public Service ) Marketing Group Inc., a Southern California-based provider of alternative distribution services for advertising preprints. Acquiring CIPS will enable LANG and the Times to offer integrated weekend delivery to major retail preprint pre·print n. Something printed and often distributed in partial or preliminary form in advance of official publication: a preprint of a scientific article. tr.v. advertisers. Advertisers will be able, in one stop, to efficiently reach all of the households in a given ZIP code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, by a combination of in-paper insertions and unduplicated door-to-door and direct-mail distribution, the companies said Thursday. CIPS will be jointly operated by LANG and the Times. Other terms of the acquisition were not been announced. ``We believe that these developments are good news for our advertisers,'' said Ike Massey, president and chief executive officer of the Los Angeles Newspaper Group and publisher of the Daily News. ``Neither the acquisition of CIPS nor the new weekend delivery program will affect the vigorous competition between the Times and LANG,'' Massey said. ``This acquisition significantly enhances the value we offer advertisers,'' said John C. McKeon, senior vice president of advertising for the Times. ``We are pleased to be able to have this opportunity to better serve them.'' ``We are excited to be participating in this new program,'' said Robert A. Ling, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of CIPS. ``The combination of in-paper inserts, direct mail and direct-to-door delivery makes for a very comprehensive ad buy. There is nothing else quite like it.'' LANG publishes the Daily News, the Long Beach Press Telegram, the San Gabriel Valley The San Gabriel Valley is one of the principal valleys of southern California. It lies to the east of the city of Los Angeles, to the north of the Puente Hills, to the south of the San Gabriel Mountains, and to the west of the Inland Empire. Tribune, the Pasadena Star-News The Pasadena Star-News is the local daily newspaper for Pasadena, California. The Star-News is a member of the Los Angeles Newspaper Group. External links
The Times and LANG's combined Sunday circulation is 1,816,252. LANG has a Sunday circulation of 455,051, and The Times' Sunday circulation is 1,361,201. Last May, LANG newspapers began participating in the Times' midweek advertising program, Times Direct. Times Direct combines weekday home-delivered newspaper distribution and mail distribution of preprinted inserts to reach most of the households in the Los Angeles Designated Marketing Area (Los Angeles, Orange, Ventura and San Bernardino counties, in addition to the eastern portion of Kern County and the western portion of Riverside County). LANG's participation in Times Direct has significantly increased the number of newspaper subscribers who receive advertiser inserts, making the program even more effective and efficient for advertisers, the companies said. LANG is owned by Garden State Newspapers, with headquarters in Denver. It is an affiliate of William Dean Singleton's MediaNews Group. In January, MediaNews announced the merger of several of its California newspapers with Donrey Media Group's California newspapers. When the merger is completed, MediaNews will publish 50 dailies and 119 nondaily publications in 13 states with a daily circulation of more than 1.7 million and nondaily circulation in excess of 2 million. MediaNews Group is the nation's seventh-largest newspaper company. CIPS Marketing Group is the largest private postal system in the nation and has been home-delivering advertising materials in the five-county Southern California area for more than 30 years. The company delivers directly to more than 2 million households each week, with a consistent audited delivery rate above 92 percent (Verified Audit Circulation). Clients include Kmart, Sears, Wal-Mart, Mervyn's and Toys `R' Us. |
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