NEWS LITE : PHARMACY MAKES POP ALBUM COVER.

When Paul McCartney visited Atlanta earlier this year, he discovered a pharmacy filled with bath salts, incense, candles - and the title song for his new album.

``I was looking in the shop window and I saw this bottle of bath salts called `Run Devil Run,' '' McCartney said in a statement accompanying the album. ``I thought it was a good title for a song. So when I was on holiday after that, I started thinking of words for it, and it came quite easily.''

McCartney was in Atlanta in January to see daughter Heather unveil her line of household creations at a trade show. He spotted Miller's Rexall Drugs store while he and son James, 21, walked around downtown.

The album hits stores Tuesday. The store is pictured on the album cover, but the name ``Miller's'' on the sign has been changed to ``Earl's.''

Redford son writes a movie screenplay

Robert Redford's son has written a movie based on a Boston University hockey player who was paralyzed in the first 11 seconds of his first college game.

James Redford based his screenplay, ``Eleven Seconds,'' on Travis Roy's book by the same name. A Mark Campbell Productions official said the company is raising money for the project and hopes to begin next summer.

Roy became a quadriplegic after slamming into the boards during the game in 1995. After a year in the hospital, he returned to school, where he expects to graduate with a degree in communications.

Donna Karan shop frees client energy

Donna Karan hired feng shui maven David Raney to examine her new flagship store on Madison Avenue in New York. Raney made several adjustments of the ``energy flow'' and lighting, he told New York magazine, particularly at the front of the store, where ``the energy coming from the sidewalk to the building's entrance created a less than harmonious feeling.''

``Now you feel liberated,'' he said. ``Liberated to shop.''

Cheerleader models different role

The great-great-granddaughter of a 19th-century Iranian shah hopes to be a role model for women in her family's homeland. She would probably get arrested, though, if she showed up in her cheerleader outfit.

Sarah Shahi, a 19-year-old descendant of Fath Ali Shah, is one of 29 Dallas Cowboys Cheerleaders for 1999-2000 and the cover girl for the group's new calendar.

``I know social rules in Iran are very conservative and I am very respectful for that and every type of culture,'' Shahi told The Dallas Morning News. ``But I also would like to become an example for women in that country.''

Not likely, said Dariush Khairkhah, coordinator of the National Iranian Congress, a group based in Los Angeles. ``Although social rules in Iran are a little moderate nowadays, women can't show their hair or wear makeup,'' Khairkhah said. ``A woman is supposed to cover all her body, under the threat of imprisonment.''

He predicted Shahi would be sentenced to at least three months in prison for wearing her white boots, short-shorts and revealing blue top.

OFFBEAT

All roads may lead to Rome, but judging by the names chosen for some of the Eternal City's new streets, visitors may think they wound up in Hollywood.

The Rome city council paid homage to Marilyn Monroe, Greta Garbo, Italian actress Silvana Mangano, comedian Buster Keaton and John Lennon when it announced the names of new streets Friday.

Monroe memorabilia auctioned

Thursday was a busy day on the dead-celebrity auction block.

At Sotheby's ``Cocktail'' sale in New York, the white-mink-trimmed wool suit Marilyn Monroe wore when she married Joe DiMaggio in 1954 went for a whopping $33,350.

The suit, expected to go for between $15,000 and $20,000, was sold to an American collector who made the bid by telephone.

Some of Monroe's rhinestone jewelry and two photographs of her by Milton H. Greene also were part of the sale. The items, sold as one lot, fetched $11,500, from an anonymous phone bidder.

An evening gogrwn worn by Princess Diana in 1989 failed to sell. Diana wore the burgundy silk velvet gown with a gathered and draped bodice for an event at the French embassy. Its pre-sale estimate was between $30,000 and $40,000.

Meanwhile, they were singing ``Goo goo ga joob'' in London, where the lyrics for the John Lennon-penned ``I Am the Walrus'' sold for $129,000 at Christie's. The lyric sheet, which features 20 lines of the 1967 Beatles classic (as well as notes by Lennon), also went to an anonymous telephone bidder.

The lyrics are believed to have been inspired by the Lewis Carroll poem The Walrus and the Carpenter, which in turn appears to be inspired by a hallucinogenic mushroom.

News Lite is compiled from Daily News staff and wire reports.

CAPTION(S):

2 Photos

Photo: (1) ``Jeopardy'' TV host Alex Trebeck rings the opening bell Friday at the New York Stock Exchange. Behind him is Vanna White of ``Wheel of Fortune.''

Richard Drew/Associated Press

(2) MAILING SMILES ACROSS MILES

Harvey Ball, creator in 1963 of the yellow ``Smiley Face,'' stands next to a mock-up of the new stamp unveiled by the U.S. Postal Service on Friday in Worcester, Mass.

David Kamerman/Worcester Telegram and Gazette