NEWS & NOTES : NETWORKS EMPHASIZE STRENGTHS, SAY ANALYSTS OF TV'S TRENDS.Byline: Daily News Wire Services ``Friends'' copycats are out, old stars are in, and the four networks are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ``high concept'' programming, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the annual prime-time Program Development Report issued by the Paul Schulman Co., a media-buying firm. ``This year, we expect that every network will work toward doing what they do best, rather than trying to copy another network's success,'' the report states. Indeed, the folks behind the study, senior vice president Peter Truzzolino and executive assistant Ann Marie Lollo, predict CBS (Cell Broadcast Service) See cell broadcast. will go for a broader audience, that ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. is looking to launch successful all-family comedies such as ``Home Improvement,'' that Fox will try to keep the ``edge'' on its shows and that NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. will attempt to maintain the momentum it has produced this season. Some examples of pilots in the works: a series about a teen witch, a show about a man who gets tomorrow's news today and a 23rd-century comedy, ``Homeboys in Space.'' According to the report, CBS will be looking to fill 8-1/2 hours of air time, ABC will need 6-1/2 hours of fresh fare, Fox is on the market for five hours, and NBC needs four. Short stuff: ``Today'' anchor Bryant Gumbel will join NBC colleagues Tom Brokaw, Katie Couric and commentator Bill Moyers in the host rotation of the live, hourlong news-interview program on MSNBC MSNBC Microsoft/National Broadcasting Company , the 24-hour cable network from NBC and Microsoft. MSNBC is to launch in July. |
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