NEWS & NOTES : CBS RESEARCH EXECUTIVE CASTS GLARING EYE AT NIELSEN DATA.Byline: Daily News Wire Services Nielsen Media Research is under fire again. This time it's CBS (Cell Broadcast Service) See cell broadcast. that's slinging arrows at the company that tracks TV viewership. David Poltrack, CBS' executive vice president of research, called into question Nielsen's methodology when measuring late-night audience levels. Specifically, Poltrack has a problem with differences in results culled by Nielsen's national and local ratings systems. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Poltrack, ratings for CBS' ``Late Show With David Letterman'' in the two samples differ by 18 percent and 12 percent for NBC's ``Tonight Show'' with Jay Leno Jay Leno (born April 28, 1950) is an Emmy-winning American comedian, writer who is best known as the current host of NBC television's long-running variety and talk program The Tonight Show. Biography Leno was born in New Rochelle, New York. . ``This is not just whining,'' Poltrack said. ``We have a fairly substantive concern.'' Poltrack estimates that a 10th-of-a-ratings-point difference in late-night TV is worth about $5 million in annual advertising revenue. He said CBS and Nielsen have been working on the issue, although he claims Nielsen has been unable to explain fully the differences between the two measurements. Not so, said a Nielsen spokesman. ``We have a lot of answers,'' he said. ``We know how local numbers are derived, and we know absolutely for sure that they will produce different numbers. ... First of all, they're different samples, so there should be differences.'' Hoop-la: Cable's CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. might have basketball in its future - womens' hoops, in fact. NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , CNBC's parent company, is in negotiations with the NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= to acquire the rights to the WNBA WNBA Women's National Basketball Association WNBA World Ninepin Bowling Association WNBA Wannabe Nasty Boys Association WNBA Women's National Book Association, Inc. WNBA Warszawski Nurt Basketu Amatorskiego , a professional womens' basketball league that will begin next year. According to sources, part of the deal would include parceling off some of the games to CNBC, a business, news and talk service (which aired its first sports programming, a post-game show, during the recent NBA finals). Other networks are interested in the WNBA package - most notably cable's Lifetime and USA Network - but NBC, because of its successful relationship with the NBA, has the inside track. |
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