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NEWS & NOTES : ANTICIPATION OF `SEINFELD' SEND-OFF ISN'T SHOWING UP IN THE RATINGS.


Byline: - Daily News Wire Services

With the countdown to the May 14 finale in full frenzy, last week's first-run ``Seinfeld'' episode drew strong ratings but - despite all the hype surrounding the show as it bids goodbye - it was still below the season average, an indication that the show has not gained from the vast media attention.

The episode averaged 30,659,000 viewers, and while any programmer would kill for that audience, it fell short of the 31,910,000 Nielsen viewers ``Seinfeld'' has averaged this season for fresh episodes.

Thursday's original was just the 12th most-watched ``Seinfeld'' of the season. Moreover, it ranks sixth out of the eight first-run ``Seinfeld'' episodes that have aired since Jerry Seinfeld's Christmas announcement that he would retire at season's end Season's End are a British band based in Hampshire. They describe themselves as playing Progressive symphonic metal[1], although they are often tagged as a gothic metal band by reviewers and reference sources[2][3]. .

On the other hand, the ``Seinfeld'' repeat that aired following the original averaged 30,279,000 viewers, which is way above the show's repeat performance this year, about 24.5 million viewers.

With three episodes to go, ``Seinfeld'' ranks No. 2 this season, averaging 29.9 million viewers each week.

Of course, NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
 has more than just ``Seinfeld'' going for it on Thursdays, and last week, as usual, it stomped the competition, led by an original episode of ``ER'' that averaged 32,437,000 viewers. ``Friends'' averaged 21,508,000 viewers and ``Just Shoot Me'' logged 21,617,000 setsiders (becoming the first show ever to build on the ``Friends'' lead-in).

For the night, NBC averaged 28,156,000 viewers, more than doubling the 12,309,000 viewers averaged by runner-up CBS (Cell Broadcast Service) See cell broadcast. .

The art of the broken deal: Donald Trump Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , the real estate mogul Mogul: see Mughal.  who reneged on lending his penthouse penthouse

Enclosed area on top of a building. A penthouse can be an apartment on the roof or top floor of a building or a structure on the roof housing the top of an elevator shaft, air-conditioning equipment, or stairs leading to the roof.
 to old pal Tom Snyder's CBS ``Late, Late Show,'' will make nice next week with Snyder's boss, David Letterman David Michael Letterman (born April 12, 1947, in Indianapolis, Indiana, U.S.) is an award-winning American comedian, late night talk show host, television producer, philanthropist, and IRL IndyCar Series car owner. .

Trump, who's partnered with CBS to produce the May 12 Miss Universe Pageant pageant, modern dramatic spectacle or procession celebrating a special occasion or an event in the history of a locality. In medieval times the word pageant had meant the wagon or the movable stage on which one scene of a mystery or miracle play was performed. , will hype his beautyfest on the May 5 edition of Letterman's ``Late Show'' - which, needless to note, airs on CBS, too.

That's the same Trump who stiffed Letterman's company, Worldwide Pants, for $15,000 to $20,000 in extra production costs when he backed out of the penthouse deal for the Snyder show.

So far, Letterman's only reaction to Trump's last-minute reversal has been a mock, on-air threat last week to sue The Donald for $1 billion, adding, ``Oh, and one other thing. Did I forget to mention this? He can just kiss my ass, too.''

There had been speculation that Trump might make nice to Snyder by being a guest on one of his Gotham-based shows last week, but it never happened.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:L.A. LIFE
Publication:Daily News (Los Angeles, CA)
Date:Apr 28, 1998
Words:432
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