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NEWS & NOTES : KICKING OFF MAY SWEEPS FRENZY, NO. 1 NBC BURIES COMPETITION.



Byline: Daily News Wire Services

NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
 kicked off the May sweeps last Thursday night by shellacking the competition in the Nielsen department.

With original episodes in place for the entire powerhouse lineup, the network skated to a Nielsen victory in every half hour of the night. And in most cases, it won by a two-to-one margin.

For the night, NBC averaged a 19.2 rating (percentage of the nation's 97 million TV homes) and a 31 share (percentage of the sets in use), with an average 28.1 million viewers per show.

How big was the margin of victory? CBS (Cell Broadcast Service) See cell broadcast.  was runner-up with a 9.1 rating/15 share, averaging 12.3 million viewers.

No surprise, NBC's ratings peaked with the 10 p.m. telecast of ``ER,'' which averaged a 23.1 rating/38 share, with 33.5 million viewers. The hit medical drama outdrew the combined ratings and viewers for its time slot Continuously repeating interval of time or a time period in which two devices are able to interconnect.  competitors ``48 Hours,'' on CBS, and ``The Specialist,'' on ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
.

Sharon Lawrence's new ``Fired Up'' NBC sitcom, while winning its 9:30 p.m. time period between ``Seinfeld'' and ``ER,'' continues to lose a significant portion of its lead-in audience. Last week, some 17 percent of the ``Seinfeld'' crowd tuned out when ``Fired Up'' came on. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Nielsen, ``Seinfeld'' averaged 31.6 million viewers, while ``Fired Up'' drew 25.3 million.

Move over Moesha: Figure skating figure skating

Sport in which ice skaters, singly or in pairs, perform various jumps, spins, and footwork. The figure skate blade has a special serrated toe pick, or toe rake, at the front.
 soon will be in the house at UPN UPN User Principal Name (Microsoft Windows 2000)
UPN United Paramount Network
UPN UniĆ³n del Pueblo Navarro (Navarrese People Union)
UPN Umgekehrte Polnische Notation
. The fledgling network has signed a multiyear deal to air the U.S. Open The term U.S. Open is applied to "open" United States national championships in a particular sport, in which anybody, amateur or professional, American or non-American may compete. These include:
  • U.S. Open (golf), golf tournament of the United States Golf Association
  • U.
 Professional Figure Skating Championship starting this fall. Acquiring the rights for pro skating could be the start of a push by UPN to get into sports television as a way to broaden its audience, sources said. ``You need something that expands beyond the reach of your regular series,'' one network insider said. The Marquee Group, the program production and management company headed by former Madison Square Garden Coordinates:

Current arenas in the National Hockey League

Western Conference Eastern Conference
 chief Bob Gutkowski, will produce and package the event, which has not been on broadcast television in recent years.

`USA Dead': Cable's USA Network is taking the life out of ``USA Live,'' its three-hour midday block of programming.

The show, which was a mix of live talk and information built around episodes of ``Love Connection'' and ``The People's Court,'' is closing down, confirmed Rod Perth, president of USA Networks Entertainment.

``We are having to move on with, frankly, a degree of regret,'' Perth said. `` `USA Live' was fresh and it was hosted very capably by Bertice Berry. In the end, the underpinnings (`Love Connection,' `People's Court') were just running out of steam.''

The other McCartney: The audience for Paul McCartney's cozy little chat with 50 fans about his new ``Flaming Pie'' CD has just grown a bit: It will be telecast worldwide.

Cable channel VH1 will carry the session at 1 p.m. on May 17, with about a 90-minute tape delay. After the telecast, McCartney then will do an hourlong live online chat, taking some fresh questions and other questions previously submitted. (Queries can be submitted through VH1 online, at http://www.vh1.com.)
COPYRIGHT 1997 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:L.A. LIFE
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Apr 29, 1997
Words:515
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