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NEWBRIDGE INTRODUCES NEW INITIATIVE TO ADDRESS ATM NETWORKING REQUIREMENTS IN THE LAN

 WASHINGTON, D.C., March 11 /PRNewswire/ -- Newbridge Networks is pleased to introduce VIVID, its new business initiative targeting next- generation local area network (LAN) connectivity requirements.
 VIVID (Video Voice Image Data) was formed to exploit emerging and ongoing LAN opportunities which are available to Newbridge as a result of the recently announced ATM partnership between MPR Teltech and Newbridge. The focus of VIVID is desktop connectivity through the use of ATM technologies.
 The VIVID program, based at Newbridge U.S. headquarters in Herndon, Va., will operate within the Advanced Network Products business unit (ANP) of Newbridge. It is being funded to address specific application requirements including large campus LANs, and significant router or next-generation wiring hub installations. "Emerging desktop connectivity requirements are exceeding the capabilities and capacities of today's LAN infrastructures," said Terry Matthews, Newbridge Chairman and CEO. "Through the intelligent application of ATM and traditional LAN technologies we believe a whole new generation of LAN applications can be unlocked."
 "This is precisely the approach we are seeking for exploiting new opportunities outside our traditional market areas," added Peter Sommerer, Newbridge chief operating officer, "The ANP business unit will serve as an incubator environment to new technology and market commitments, with the special focus and resources needed for such initiatives." VIVID, headed by Brian NeSmith, vice president, is expected to evolve into its own business unit as its own business unit as its business develops and matures.
 Many analysts with whom Newbridge has discussed the VIVID initiative have been generally impressed. Most believe that Newbridge has selected an effective approach to the market, and that the product program is well suited to the problems faced by customers. "The VIVID architecture is feature-rich and seems to address most of the critical issues faced by most enterprise internetworking managers." commented Nick Lippis, a principle at Strategic Networks Consulting, Inc., Rockland, MA. Other industry analysts agree that VIVID appears to be unique in its approach to addressing the tough problems demanded of today's LANs.
 Some key solutions the VIVID product will offer include higher- performance backbone networks, simplification of complex router networks, dedicated bandwidth to the desktop, and simplified LAN moves and changes. In addition, the combination of VIVID and Newbridge MainStreet(R) products will deliver seamless LAN-TO-LAN connectivity.
 Newbridge Networks is an international company which designs, manufactures, markets and services multimedia, standards-based networking products for global LAN and WAN applications, all manageable by a single, graphically rich network management system. Facilities are located in Canada, the United States, Europe and Asia.
 Newbridge Networks Corporation is a public company whose common shares are quoted for trading on the NASDAQ National Market System (NNCXF) in the United States and listed for trading on The Toronto Stock Exchange (NNC) in Canada.
 -0- 3/11/93
 /CONTACT: Jim Marshall or Sandra Plumley, 613-591-3600, both for Newbridge Networks Corporation/
 (NNCXF)


CO: Newbridge Networks Corporation ST: District of Columbia IN: CPR SU: PDT

LR -- NY038 -- 8642 03/11/93 11:37 EST
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Publication:PR Newswire
Date:Mar 11, 1993
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