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NEW WSJ.COM MOBILE WEB VERSION LAUNCHED.

The Wall Street Journal Online has announced a new mobile web version of WSJ.com, powered by the mdog.com mobile platform. WSJ.com, the largest paid subscription news site on the Web, is now available for all web-enabled mobile devices and smartphones both through the native WSJ.com site and through the mdog.com mobile portal.

"We're engaging with the mobile web as another way to ensure our users have access to market-moving news and information, where and when they need it," said Raanan Bar-Cohen, Director of Product for Dow Jones Online. "Working with mDog expands the reach of the Journal while delivering another opportunity for our advertisers."

"We view this launch as the fulfillment of a corporate milestone for mDog -- both for our technology, as well as for establishing a partnership with The Wall Street Journal," said mdog.com President and founder Keith Gerard.

Subscribers can go directly to the WSJ mobile site, which leverages the latest WAP 2.0 XHTML specification, by typing WSJ.com into the browser of their web-enabled mobile device, and log in to view the full articles. Non-subscribers can access portions of the articles as well as various free features that are also available in the mobile feed.

About mdog.com

mdog.com is the world's most comprehensive destination for mobile web and mobile blogging. mdog.com sets a revolutionary precedent by offering the richest and most feature-robust mobile Internet experience, accessible to all web-enabled mobile devices regardless of brand or carrier service. In addition to its consumer offering, mdog.com licenses its mobile platform to a number of leading Internet content providers.

For more information, visit http://www.mdog.com or call

About The Wall Street Journal Online

The Wall Street Journal Online at WSJ.com, published by Dow Jones & Company (NYSE:DJ), is the largest paid subscription news site on the Web. Launched in 1996, the Online Journal continues to attract quality subscribers that are at the top of their industries, with 811,000 subscribers world-wide as of Q4, 2006.

In 2005, the Online Journal was awarded a Codie Award for Best Online News Service for the second consecutive year, and its Health Industry Edition was awarded Best Online Science Service for the third consecutive year. The Wall Street Journal Online network includes CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com.

For more information, call 212/416-2114.
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Publication:Online Product News
Date:Apr 1, 2007
Words:399
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