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NEW WEARABLE BADGE LETS YOU SEE UV ... AND SEEING IS BELIEVING

 NEW WEARABLE BADGE LETS YOU SEE UV ... AND SEEING IS BELIEVING
 LOS ANGELES, March 4 /PRNewswire/ -- The following was released by XYTRONYX Inc. (AMEX: XYX):
 With the growing ozone depletion and the associated increasing health risks from overexposure to the sun's ultraviolet (UV) rays, it is apparent that people must take additional measures to safeguard their well being. Until now people have accepted the old adage of "What we can't see won't hurt us" and have relied on guess work with no convenient way to detect and monitor the harmful levels of invisible UV rays.
 Now, there's the newly developed SUN ALERT(TM) ultraviolet warning badge...the only product available that detects, monitors and actually shows users their daily cumulative exposure to the sun's UV rays...serving as a "personal visible alert system" to warn against the risks of UV overexposure and painful sunburn.
 A single-use, paper-thin adhesive badge about the size of a quarter, SUN ALERT can be safely worn on clothing or directly on the skin by all ages. Designed for both adults and children, when exposed to the sun, the badge changes color, from blue to green to yellow to orange indicating the level of UV exposure received.
 Developed by XYTRONYX Inc. in San Diego, SUN ALERT has received the "Seal of Recommendation" from The Skin Cancer Foundation and is recommended by dermatologists. As a valuable aid for fair-skinned as well as darker-skinned individuals, SUN ALERT is effective on bright sunny days, as well as less obvious cloudy, hazy days, thereby taking the guess work out of knowing when to take additional precautionary action.
 According to The Skin Cancer Foundation, there are more than 600,000 new cases of skin cancer diagnosed per year, and approximately one out of every six Americans will develop some form of skin cancer during his/her lifetime. Furthermore, a blistering sunburn experience before the age of 20 may double one's chances of developing "malignant melanoma" (a form of skin cancer).
 As a companion for sunscreens, SUN ALERT provides concerned parents with reassurance that their children's delicate skin can be monitored from excessive UV exposure. As a "signal" to athletes and spectator sport lovers, SUN ALERT givers early warning to take protective measures...and seniors, ever mindful of the cumulative effects of a lifetime of UV rays, appreciate SUN ALERT's practical reminder. SUN ALERT gives new meaning to the expression "seeing is believing."
 SUN ALERT badge comes in three types: (1) Regular Badge (for general use), (2) SPF 15+ (for use when applying sunscreens of SPF 15 or greater, and (3) Kid's Badge (for use when applying kids' sunscreens of SPF 15 or greater). SUN ALERT is available nationally in drug stores, discount stores and supermarkets for a suggested retail price of $3.99 (five badges per box).
 -0- 3/4/92 R
 /EDITOR'S NOTE: Photographs (black & white/color) and press kits available on request./
 /CONTACT: Alvin Kupperman of Productivity P.R., 213-962-3944, for XYTRONYX/
 (XYX) CO: XYTRONYX Inc. ST: California IN: SU: PDT


JL -- LA009 -- 7644 03/12/92 09:07 EST
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Publication:PR Newswire
Date:Mar 12, 1992
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