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NEW VLASIC 'PICKLES TO GO!' GIVES PICKLE LOVERS PORTABILITY

 CAMDEN, N.J., Nov. 22 /PRNewswire/ -- Campbell Soup Company (NYSE: CPB) has introduced Vlasic(R) Pickles To Go!(TM), a pickle specially designed for "on the go" and "brown-bagging" situations.
 Vlasic Pickles To Go! uses a new, patented technology that allows the product to remain crunchy while eliminating most of the brine (pickle juice) that causes drips and mess when traditional pickles are carted away from home, giving pickle lovers newfound convenience and portability.
 The pickles, available in a kosher dill variety, are packaged in foil-laminate pouches, with two spears per pouch. They are available in about 25 percent of the United States.
 "About 60 percent of all pickles are eaten with sandwiches, and many sandwiches are eaten as a part of a brown bag lunch, for a quick afternoon snack, en route to meetings or in similar 'on the run' situations," said Phyllis S. Levy, business director for Vlasic.
 Vlasic is the number one branded pickle in the United States.
 "Pickles To Go! makes it possible to enjoy a pickle on the job, at school, for picnics, or anywhere you might want a crunchy, fresh tasting pickle without any mess," she explained.
 The product can be found in the refrigerated sections of supermarkets and convenience stores. It comes in two packages sizes: a single-serve foil-laminate pouch containing two pickle spears; and a multi-pack with six pouches. The suggested retail price(A) is 49 cents for the single-serve and $2.59 for the multi-pack.
 Pickles To Go! will be available initially in Los Angeles, San Diego, Chicago, Detroit/Grand Rapids, Cleveland, New England, Philadelphia, Washington/Baltimore and Florida.
 Support for Pickles to Go! includes advertising, sampling and couponing in areas where the product will be available. All promotional materials carry the tagline, "Take the Vlasic crunch to lunch." Foote, Cone and Belding handles the Vlasic advertising account.
 (A) *Retailers determine actual sales prices. Prices may vary from store to store.
 /delval/
 -0- 11/22/93
 /CONTACT: Ginny Marcin of Campbell Soup, 609-342-6437/
 (CPB)


CO: Campbell Soup Company ST: New Jersey IN: FOD SU: PDT

JM -- PH011 -- 6757 11/22/93 10:37 EST
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Publication:PR Newswire
Date:Nov 22, 1993
Words:353
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