NEW VALLEY COOL GUY'S NORTH A CLUB FOR THE HIP, FAMILIES.Byline: Brent Hopkins Staff Writer STUDIO CITY - Guy Starkman bets a sense of slickness and some very big televisions can bring hipness to the San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. . Tonight, the heir to the Jerry's Deli empire and mega-hip club owner will celebrate the grand opening of Guy's North at Pinz, the second of his eponymous hangouts where the rich and fabulous go to party. Starkman and his partners spent $3 million on the club, providing banquet space for 300, THX A design system that provides realistic sound playback for movie and home theater from THX, Ltd., San Rafael, CA (www.thx.com), an independent spin-off from Lucasfilm, Ltd. The THX Sound System was developed during the production of the Return of the Jedi in 1982 and named after George sound and a television screen that measures more than 12 feet wide. Occupying the second floor of Pinz Entertainment Center on Ventura Boulevard Ventura Boulevard is one of the primary east-west thouroughfares in the San Fernando Valley; as it was originally a part of the El Camino Real (the trail between Spanish missions), Ventura Boulevard is the oldest route in the San Fernando Valley. It was also U.S. near Coldwater Canyon Boulevard, the joint's all done up in sleek wood and metal. Spare and striking from outside, cushy cush·y adj. cush·i·er, cush·i·est Informal Making few demands; comfortable: a cushy job. [Origin unknown. within, it exudes an air of sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. . Starkman, who grew up in the Valley, found that to be distinctly lacking in years past and sees his new venture as his personal shot at putting a little zing into an otherwise staid scene. ``Well, I'm very cool,'' he said, wandering his new domain in trendy jeans and sneakers sneakers Noun, pl US, Canad, Austral & NZ canvas shoes with rubber soles sneakers npl (US) → zapatos mpl de lona; zapatillas fpl . ``I'm trying to bring coolness to the Valley. I live out here, I work out here and I'm tired of this area getting slighted.'' The way he's trying to do that mirrors his own changes over the years, as he's mellowed from a man about town into a dad who appreciates a mellower vibe. When he opened the original Guy's in West Hollywood 10 years ago, Starkman made the tabloids and dated models. He turned the original into a pleasure den where celebrities had their birthday parties and exited to a hail of paparazzi pa·pa·raz·zo n. pl. pa·pa·raz·zi A freelance photographer who doggedly pursues celebrities to take candid pictures for sale to magazines and newspapers. camera flashes. Though he still plans on making the club an oasis of hip, its namesake also sees the club as a place for bar mitzvahs, birthdays and corporate events. ``When I opened Guy's, I was single and wanted my own place to hang out,'' he said. ``Now I'm married with three kids. I want something different.'' Indeed, his wife, pinup pin·up n. 1. a. A picture, especially of a sexually attractive person, that is displayed on a wall. b. A person considered a suitable model for such a picture. 2. and actress Cindy Margolis, appears in the form of a striking, avant garde picture behind the bar. But while the club will serve hot dogs and ice cream for the family set, Starkman intends to go after hipsters, too. Even before the club officially opened, it hosted some television holiday parties and will likely be used by promoters for occasional club nights in coming months. ``It can be just as hip as Hollywood and Sunset Boulevard,'' said Eleda Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. , managing partner of Pinz Entertainment Center and Starkman's partner in the project. ``There's really nothing like it here in the Valley.'' Brent Hopkins, (818) 713-3738 brent.hopkins(at)dailynews.com CAPTION(S): 2 photos Photo: (1 -- color) Guy Starkman is opening Guy's North next to his Jerry's Deli in Studio City, the second of his eponymous hangouts. (2 -- color) Guy Starkman, at his new club, Guy's North at Pinz in Studio City, says he's trying to bring ``coolness to the Valley.'' David Sprague/Staff Photographer |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion