NEW SI A LONG JUMP FOR WOMEN.Byline: June Naylor Rodriguez Forth Worth Star-Telegram It might be a bit overdue, but female jocks and their fans are finally getting their own magazine. Last week's release of Sports Illustrated Sports Illustrated is the largest weekly American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. Women/Sport comes during the 25th anniversary of Title IX, the 1972 law requiring schools that receive federal funds Federal Funds Funds deposited to regional Federal Reserve Banks by commercial banks, including funds in excess of reserve requirements. Notes: These non-interest bearing deposits are lent out at the Fed funds rate to other banks unable to meet overnight reserve to provide financial support to men's and women's sports programs that is proportional to the male-female ratio of the student body. And judging from the premiere cover, the magazine will attract readers who are acutely aware of women's significance in sports today. ``A Star Is Born: Sheryl Swoopes and the WNBA WNBA Women's National Basketball Association WNBA World Ninepin Bowling Association WNBA Wannabe Nasty Boys Association WNBA Women's National Book Association, Inc. WNBA Warszawski Nurt Basketu Amatorskiego are both due in June,'' declares the cover-story teaser teaser an animal used to sexually tease but not to impregnate the members of the opposite sex. Usually males and they may be surgically prepared to ensure that they cannot mate or are not fertile. , set against a big photo of the smiling, very pregnant basketball star in her Houston Comets jersey. Because Swoopes - the former Texas Tech star for whom Nike first named a women's shoe - and her American teammates became household words last summer, the suits at SI decided this mag's time had come. A quarterly publication for the time being, Women/Sport is slightly oversized o·ver·size n. 1. A size that is larger than usual. 2. An oversize article or object. adj. o·ver·size also o·ver·sized Larger in size than usual or necessary. (as is Martha Stewart's Living) and printed on a heavier, more expensive paper stock than SI - although priced at a reasonable $2.95. It's a little sexier, too, with headlines such as, ``Sex, lies and softball,'' ``The phallic phallic /phal·lic/ (-ik) pertaining to or resembling a phallus. phal·lic adj. 1. Of, relating to, or resembling a phallus. 2. fallacy'' and ``No girls allowed.'' Stories in the 170-page premiere issue include a feature on the separate directions taken by the U.S. women's basketball team members since the Olympics; an update on skating's bad girl, Tonya Harding; a look at Nancy Kerrigan's post-baby shape-up shape·up or shape-up n. An assembled group of dock workers from which the day's work crew is chosen by a representative of the union. Noun 1. ; a behind-the-scenes whirl through the NCAA NCAA abbr. National Collegiate Athletic Association Women's Final Four weekend; and a woman's divided affections for Dennis Rodman and Grant Hill. Because SI has long been known for its superb writing, it's no surprise that Women/Sport is headed for the same reputation. SI senior writers Alexander Wolff, Johnette Howard, Michael Farber, William F. Reed and E.M. Swift all contributed work to Women/Sport, as did Pulitzer Prize-winning columnist Anna Quindlen, Entertainment Weekly writer Dana Kennedy and Miami Herald columnist Linda Robertson. The SI brain trust seems confident of its new baby's future. According to John Jay, publishing director of the new magazine and associate publisher for SI, 450,000 of the 3.2 million SI subscribers are women. SI will send all of them free premiere issues of Women/Sport and will follow with a questionnaire to find out more about who they are and what they want. |
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