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NEW SERVICE TRACKS YOU DOWN, EXPANDS PERSONAL MOBILITY; BELLSOUTH TELECOMMUNICATIONS, PACTEL CELLULAR TEST CONSUMER CALLING SERVICE

 ATLANTA, Sept. 22 /PRNewswire/ -- Wherever an Atlanta PacTel Cellular customer is, a BellSouth Telecommunications technology will track him down and deliver the call.
 That's the concept behind a new service that will establish a couple of national telecommunications firsts for BellSouth.
 Beginning as a trial in December, the joint effort with PacTel Cellular in Atlanta will push BellSouth ahead of other U.S. telecommunications firms in two areas the company believes will benefit consumers:
 -- This will be the first time a regional Bell operating company
 will extend the capabilities of its Advanced Intelligent Network
 (AIN) to a non-affiliated telecommunications company; and
 -- This also will be the first time a regional Bell operating
 company has tested one of its services as a potential wholesale,
 mass market offering.
 The new approach is "designed to optimize the vast capabilities of our advanced telecommunications network for consumers' benefit, and to provide us with more information on real-world uses for our AIN technology," said Paul Cline, AIN project manager for BellSouth Telecommunications.
 Called Personal Number Calling (PNC), the technology allows a cellular customer to program a personal number so that incoming calls follow him to wherever there is another phone. This flexibility vastly increases a person's accessibility without limiting his mobility.
 The service even includes a "screening" option that enables only callers who are given a special "hot code" to get through to a user's current phone. All other callers are routed to voice messaging or another phone. This adds additional customer control.
 Rick Orchard, vice president and general manager for PacTel Cellular Atlanta, said: "Our customers are highly mobile and tend to be users of many kinds of telephone-related services. We think that Personal Number Service is an easy-to-use, reliable and economical feature that will add value to their cellular service. This trial is an excellent opportunity to measure customer needs in this area, to determine what they actually want."
 At the heart of Personal Number Calling is the Advanced Intelligent Network capabilities of BellSouth Telecommunications.
 The Advanced Intelligent Network of AIN consists of new signaling, database and other capabilities within the telephone network that will enable BellSouth to create a number of new services. Earlier this year, BellSouth was the first company to announce that it will permit others to interconnect with its AIN to create their own services.
 "The wireless market is one of the fastest growing segments of the communications industry," said Cline. "We are interested in testing the wireless market for receptiveness to services being developed for our Advanced Intelligent Network. We feel we have the right technology at the right time that can translate into profitable, value-added services for these carriers, enhancing their market position in an extremely competitive field."
 Cline said that the Atlanta trial with PacTel Cellular will help his company better understand the needs of the wireless industry. He said that BellSouth plans to have a standard Personal Number Calling offering in the BellSouth region.
 BellSouth Telecommunications, Inc., with headquarters in Atlanta, provides unified direction and support for the local telecommunications operations of BellSouth in nine southeastern states. It does business as Southern Bell in North Carolina, South Carolina, Georgia and Florida, and as South Central Bell in Kentucky, Tennessee, Alabama, Mississippi and Louisiana. These companies serve more than 18.9 million local telephone lines and provide local exchange and intraLATA long distance services over one of the most modern telecommunications networks in the world.
 PacTel Cellular, PacTel Corporation's largest wireless subsidiary, has control or shared control over cellular systems in ten of the top 30 U.S. cellular markets: Los Angeles, San Francisco, San Jose, San Diego, Sacramento, Atlanta, Kansas City, Cincinnati, Cleveland and Detroit serving over 832,000 customers. The company also has interests in 34 additional markets.
 PacTel Corporation, based in Walnut Creek, Calif., operates cellular, paging, vehicle location and wireless operations in many of the world's top markets including the United States, Japan, Germany, Portugal and Spain. PacTel Corporation is a subsidiary of Pacific Telesis Group (NYSE: PAC), a worldwide diversified telecommunications corporation based in San Francisco.
 -0- 9/22/93
 /CONTACT: Robert A. Morrow of BellSouth Telecommunications, 404-529-8169, or Renata Parker of PacTel Cellular, 404-231-0660/
 (BS PAC)


CO: BellSouth Telecommunications; PacTel Cellular ST: Georgia IN: TLS SU:

RA-CM -- AT002 -- 4560 09/22/93 09:42 EDT
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Publication:PR Newswire
Date:Sep 22, 1993
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