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NEW PIZZA BOX SAVES TIME, SPACE -- AND YOUR PIZZA PACKAGING CONCEPTS, STONE CONTAINER TEAM UP FOR UNIQUE PIZZA BOX

 NEW PIZZA BOX SAVES TIME, SPACE -- AND YOUR PIZZA
 PACKAGING CONCEPTS, STONE CONTAINER TEAM UP FOR UNIQUE PIZZA BOX
 CHICAGO, July 30 /PRNewswire/ -- As exciting products go, you'd think pizza boxes would be near the bottom of the list. After all, what's a pizza box? Just something to transport your pizza from oven to door.
 But next time you get a pizza, take a closer look at that box. It just might have the newest consumer-friendly feature to hit the pizza industry since the box was invented.
 It's the new Space-Saver pizza box, the brainchild of Michael Jaworski and David Bradley, of Packaging Concepts Corp. of Hagerstown, Md. The Space-Saver is the first pizza box that can be separated and folded down to half-size to store leftover pizza and fit easily into the refrigerator and microwave oven. Both Jaworski and Bradley, who designed the box, along with Stone Container Corp., (NYSE: STO), the company manufacturing the box, think it's an idea whose time has come.
 "I think this box will be the standard of this industry in the next few years, because it's something the consumer has been asking for," said Jaworski.
 Jaworski, a computer designer who came up with the idea for the box, had virtually no experience in the packaging field until now. But after struggling to fit a regular pizza box into his refrigerator, he decided there had to be a better way.
 After devising an initial design for the box, he took the idea to Bradley, his brother-in-law, whose Packaging Concepts is basically a one-man shop that specializes in selling film to the produce industry. Bradley liked the idea and, after developing the box, went looking for a major producer to manufacture and distribute the Space-Saver. Stone Container liked the idea and began manufacturing the box in May.
 The Space-Saver is shaped like a traditional pizza box, but is made with some extra perforations and cuts. The top of the box can be removed when the pizza is served to make more room on the table. When people are finished eating and have leftovers, they simply fold along some extra lines on the bottom of the box, then fold the box closed to store leftovers.
 "You don't have to fuss with any foil or wrapping paper when storing leftovers, and that's not only convenient, but it makes environmental sense, too," Jaworski pointed out. "What's better, you don't have to try and jam the whole box in the refrigerator."
 Stone Container plans to run five different sizes of boxes, from 12 inches to 18 inches.
 Allen Casady, division vice president of sales and marketing for Stone's corrugated container division, has been asked why Stone -- the world's largest corrugated packaging company -- would join forces with a small firm such as Packaging Concepts.
 "It doesn't matter where the idea comes from," he said. "If it's a good idea, we're interested. And this is a good idea.
 "We're known as 'Solver of Problems, Seller of Solutions', and the Space-Saver box certainly solves a problem that pizza customers face," he added. "This is another example of the kinds of innovative packaging solutions we offer to our customers."
 Stone Container Corp. is an international paper and paper packaging company. Its product line includes containerboard, corrugated containers, craft paper, paper bags and sacks, market pulp, newsprint and wood products.
 Headquartered in Chicago, the company has manufacturing facilities and sales offices in the United States, Canada, Mexico, the United Kingdom and Western Europe.
 -0- 7/30/92
 /CONTACT: Mike Jaworski or David Bradley both of Packaging Concepts Corp., 301-733-5771, or Mark Lindley of Stone Container Corp., 312-649-7967/
 (STO) CO: Stone Container Corp.; Packaging Concepts Corp. ST: Illinois, Maryland IN: PAP SU: PDT


LD -- NY120 -- 5375 07/30/92 18:27 EDT
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Date:Jul 30, 1992
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