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NEW JOHNSON & JOHNSON TV SPOT URGES PREVENTION TO HELP CURB HEALTH CARE COSTS

 NEW BRUNSWICK, N.J., May 7 /PRNewswire/ -- The importance of prevention as a national strategy for long term health care cost containment is the subject of a new paid television message to be aired nationally in May by Johnson & Johnson (NYSE: JNJ), the health care products manufacturer.
 Ralph S. Larsen, chairman of the board and chief executive officer, said: "We view with great concern the high cost of medical care to the nation, but in the rush to deal with spiraling costs, we believe that individual responsibility for lifestyle behavior that impacts health care costs has been overlooked."
 Continuing a public information campaign it launched last year for improved maternal and child health, the Company has produced a 60-second message that will begin appearing Sunday, May 9, on network news and public affairs programs.
 "As various health care reform proposals are advanced to Congress, our intent is to cause people to think about the prevention side of this important issue," said Mr. Larsen.
 "We believe the reach and emotional impact of television can be especially important in informing and sensitizing people to a sound prevention policy."
 The company's goal is to encourage the prevention of illness and injury, especially among pregnant women and children. It urges the adoption of healthy lifestyles that include having annual medical check- ups, exercising regularly, smoking cessation, eating a healthy diet, maintaining appropriate weight and managing stress.
 It also calls for timely care for pregnant women, childhood immunizations, wearing seat belts in motor vehicles, accident-proofing homes and moderation in the use of alcohol.
 "We know from experience among our own employees that this can be an effective health care cost containment strategy," Mr. Larsen said.
 Three national programs supported by Johnson & Johnson are highlighted in the new television message: Healthy Start, dealing with prenatal care; Head Start, for disadvantaged preschoolers; and the National Safe Kids Campaign, which encourages parental action to prevent unintended injuries, the number one cause of childhood injury and death.
 This latest television message continues a program the Corporation began last year by calling attention to Healthy Start, a program of the U.S. Department of Health and Human Services to help reduce infant mortality rates in the country. The Company produced a 30-second public information message and aired it on prime time television programs to reach mass audiences.
 Johnson & Johnson said another (the third) public information message in this series will air later in May. It is a 30-second message about childhood injury prevention and will be part of the observance of National Safe Kids Week, a program recently adopted by Vice President and Mrs. Al Gore, Jr.
 In addition to its paid television messages, Johnson & Johnson's $15 million Maternal and Child Health Initiative includes monetary grants to innovative community-based programs that focus on maternal and child health care needs.
 Johnson & Johnson is the world's largest and most comprehensive manufacturer of health care products, with 168 companies in 53 countries around the world, selling products in more than 150 countries.
 -0- 5/7/93
 /CONTACT: F. Robert Kniffin, 908-524-3535, or at home, 609-799-0369, of Johnson & Johnson/
 (JNJ)


CO: Johnson & Johnson ST: New Jersey IN: HEA SU:

SH -- NY030 -- 5873 05/07/93 10:53 EDT
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Date:May 7, 1993
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