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NEW JERSEY BELL SEEKS ACTION AGAINST CABLE COMPANY

 NEW JERSEY BELL SEEKS ACTION AGAINST CABLE COMPANY
 NEWARK, N.J., Dec. 9 /PRNewswire/ -- New Jersey Bell (NYSE: BEL)


today asked state regulators to order Suburban Cablevision, Inc. to stop interfering with the broadcasting of a paid advertisement on its system.
 In a petition filed with the state Board of Regulatory Commissioners (BRC), New Jersey Bell said Suburban Cable refused to broadcast its commercial as scheduled after Suburban reviewed the contents of the advertisement. The ad then aired after Suburban developed its own commercial and ran it immediately following New Jersey Bell's paid advertisement.
 The 30-second commercial, which began airing on other cable stations throughout the state Nov. 18, 1991, depicted the benefits to consumers of a fiber optic, digital network the company plans to build by the year 2010. The company also is placing ads in daily newspapers about its "Opportunity New Jersey" plan, which it announced Nov. 22.
 New Jersey Bell believes that cable operators would like to delay the company's plans because a fiber optic telephone network someday would enable several program providers to deliver cable television service to every home. Such competition probably would lower the price of cable TV service to more reasonable levels.
 The petition states that Suburban Cable informed company representatives two days after the advertisement was to have begun airing that it would not broadcast the ad until after Suburban had the opportunity to develop its own ad, which would run immediately following every New Jersey Bell commercial. In addition, "Suburban Cable refused repeated requests to broadcast petitioner's advertising in an uncoupled manner," the petition states.
 While New Jersey Bell does not object to such "counter-advertising," the company decries the manner and tactics used by Suburban.
 New Jersey Bell said that Suburban's actions violate the New Jersey Cable Television Act and "constitute an improper use of its control over the monopoly cable transmission facilities" in its geographic area.
 The company asked the BRC to order Suburban Cable to stop its discriminatory practices immediately, pending further investigation and hearings. It also asked that the cable company be permanently required to stop taking unfair advantage as the owner and controller of its state-granted franchise, and that the board determine how such misuse could be prevented in the future.
 NEW JERSEY BELL "TECHNOLOGY" TELEVISION SPOT
 Video:
 Tight frame of announcer holding transistor
 Audio:
 The first transistor was invented by the Bell System
 Video:
 Pull back to reveal announcer
 Audio:
 Since then, New Jersey Bell has used transistors, and other
 technology to build one of the best telecommunications networks in
 the world.
 Video:
 Cut to fiber optic in hand then appearance of "plugging" the fiber
 in
 Audio:
 Now we want to provide a statewide fiber optic network that
 continues our tradition of innovation.
 Video:
 Frame of interactive lesson held in classroom
 Audio:
 For New Jersey interactive fiber optics will offer better education
 at lower costs,
 Video:
 Frame of interactive business meeting
 Audio:
 Increased employment opportunities
 Video:
 Frame of interactive medical scene between doctors
 Audio:
 Greater access to superior health care.
 Video:
 Fade to Logo
 Audio:
 New Jersey Bell. We're More Than Just Talk.
 SUBURBAN CABLEVISION TV SPOT
 Video:
 Talent on camera-slow camera dolly in.
 Audio:
 Action speaks louder than words. So don't be fooled by "just talk";
 see what Suburban Cablevision has done for you.
 Video:
 ADO frame over background with Suburban logo, people watching TV
 Audio:
 In 19900 we activated our fiber optic network for improved cable
 service,
 Video:
 ADO frame interactive shot: doctor/computer & TV with hospital
 Audio:
 And interactive technology for business and industry.
 Video:
 ADO frame of kid in classroom
 Audio:
 We've provided free cable to our kids' schools,
 Video:
 Cut to cable in the classroom logo in monitor.
 Audio:
 And the guidance to use it.
 Video:
 Talent on camera-slow camera dolly in.
 Audio:
 If New Jersey Bell wins its fiber optic plan, everyone with a phone
 will pay.
 Video:
 Font over black
 Audio:
 Call your legislators. Tell them you don't want to pay for
 something you already have.
 Video:
 Fade to black
 -0- 12/9/91
 /CONTACT: Karen A. Johnson of New Jersey Bell, 201-649-2282, or at home, 201-790-1845/
 (BEL) CO: New Jersey Bell; Suburban Cablevision, Inc. ST: New Jersey IN: TLS SU:


SM-KW -- NY061 -- 0667 12/09/91 15:46 EST
COPYRIGHT 1991 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Date:Dec 9, 1991
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