NEW IMAGE INDUSTRIES, INC. ANNOUNCES EXCLUSIVE U.S. RIGHTS TO PORTABLE, FILMLESS X-RAY SYSTEM.

CANOGA PARK, CA--Jan. 17, 1994--(BUSINESS WIRE)--NEW IMAGE INDUSTRIES, INC. (NASDAQ NM Symbol: NIIS), a leading manufacturer and marketer of dental intraoral cameras and computer systems, announced today it has acquired exclusive U.S. marketing rights to a portable, instant filmless digital x-ray system for dental practices which is capable of reducing patient radiation dosages by up to 90%. The new handheld system, manufactured by Trophy Radiologie of France, is the first portable digital x-ray system ever offered to dentists in the U.S. The system incorporates state-of-the-art technology including a built-in micro computer and a wireless infrared transmitter.

The two pound unit, which includes a built-in high resolution screen, enables a dentist to provide rapid treatment by taking an emergency x-ray, root canal or implant "check film" during a clinical procedure. The x-ray is immediately available rather than halting treatment while waiting for a standard x-ray film to be chemically processed.

Roger Leddington, Chief Executive Officer of New Image Industries, said, " We believe filmless digital x-ray is going to have a significant impact on dentistry in the future. In addition to the clinical advantages of this system there are important environmental benefits due to the reduction of radiation exposure for patients, and the elimination of chemical waste normally incurred in traditional x-ray film processing."

Leddington added, "This new system is one of the most technologically advanced tools ever offered to dentists and is another example of our Company's strategy to provide dentistry with cutting-edge products that enhance treatment and practice profitability. We are very pleased that New Image Industries and Trophy Radiologie will introduce this technology into the American dental practice. As the world's largest manufacturer of dental intraoral x-ray systems, Trophy has been highly successful with a PC-based digital x-ray system in Europe and distributes that version in the U.S."

With the new system dentists can immediately adjust an x-ray's contrast and manipulate the image screen inversion and color enhancement functions via its built-in software. The portable system includes wireless transmission of an image to a rechargeable base and an optional black and white printer that produces hard copy prints for patient files and insurance submissions. As with the Company's AcuCam intraoral camera, patients can become more involved in the diagnostic process by seeing the x-ray immediately and are more likely to accept their dentist's treatment recommendations.

Additionally, the Company has also acquired non-exclusive rights to market the portable system in Canada and Brazil.

NEW IMAGE INDUSTRIES, INC. designs, develops, manufactures and markets dental intraoral cameras and related imaging systems.

CONTACT: Roger Leddington

New Image Industries, Inc.

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or

MicheleFasano/Juliana Vicelja

Lippert/Heilshorn

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