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NEW CHRYSLER SEDANS COMPETE HEAD-TO-HEAD AGAINST JAPANESE MANUFACTURERS (Product Announcement)

 NEW CHRYSLER SEDANS COMPETE HEAD-TO-HEAD
 AGAINST JAPANESE MANUFACTURERS


California Designs and Market Research Lead to New World-Class Sedans
 WHAT: The worldwide unveiling of Chrysler's 1993 mid-size
 (LH) sedans:
 Chrysler Concorde
 Dodge Intrepid
 Eagle Vision
 CALIFORNIA FOCUS:
 The cars were extensively researched in California
 and are aimed directly at the Southern California
 market. Two concept cars that were the direct
 predecessors of the LH cars were both designed in
 Chrysler's California studios in Carlsbad, Calif.
 WHEN: Wednesday, Jan. 8
 5-8 p.m.
 WHERE: Los Angeles Convention Center, Main Hall
 Chrysler Exhibit Area, M-2
 Dodge Exhibit Area, M-12
 THE VEHICLES:
 The LH sedans begin production this summer, competing
 in the Honda Accord/Toyota Camry/Nissan Maxima/Acura
 Legend market segment. The vehicles go on sale in
 September 1992.
 They represent the world's first mass-produced car
 with "cab-forward" design proportions.
 This dramatic new design moves the wheels of the
 vehicle to its corners and extends the base of the
 windshield over the centerline of the wheels. The
 result:
 Greater safety
 Better visability
 More interior room
 More cargo room
 Better ingress and egress
 Along with the new Viper and Grand Cherokee, the LH
 sedans are Chrysler's first evidence of the "cultural
 revolution" that has completely changed the company's
 vehicle development process. These American-made
 cars were conceived, designed and developed much like
 the best from Japan. They were developed to world
 -class standards in 3 1/4 years, which is equal to
 the current Japanese vehicle development cycle time.
 The car is world-class in every respect. One of the
 target cars for the LH was the Acura Legend Sedan at
 a price point $10,000 less. The sedans feature a
 brand-new, overhead cam V-6 engine developing more
 than 215 horsepower and 225 pounds-per-feet of
 torque.
 CHRYSLER SPOKESMEN:
 Tom Stallkamp is leading the LH platform group to
 develop world-class cars in 3 1/4 years.
 -- Another large accomplishment -- and something that
 has aided the $3 billion cost reduction effort at
 Chrysler -- is that he is the executive at Chrysler
 who has worked with suppliers to find cost-saving
 measures together, not by asking the supplier base to
 cut prices. These actions have netted the
 corporation $150 million so far.
 Glenn Gardner's is Chrysler's "man in the trenches"
 with the LH platform team. He made the platform team
 concept work in its first application on a mass
 production car.
 -- He spent five years working directly with
 Mitsubishi as chairman of the joint manufacturing
 facility, Diamond-Star Motors in Illinois, that
 produces the Eagle Talon, Mitsubishi Eclipse and
 Plymouth Laser.
 CONTACT: Michael Coates or Scott Heath of Chrysler-Los Angeles, 213-622-1644.
 -0- 1/7/92


CO: Chrysler ST: California IN: AUT SU: PDT

EH-AL -- LA012 -- 7458 01/07/92 16:31 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Article Type:Product Announcement
Date:Jan 7, 1992
Words:451
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