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NEW CEO TO JOIN DAKIN

 NEW CEO TO JOIN DAKIN
 SAN FRANCISCO, Dec. 17 /PRNewswire/ -- Dakin Inc. announced today


the appointment of Robert (Bob) G. Solomon as chairman, CEO and president, effective Jan. 6, 1992. Solomon will also be a significant investor with controlling interest in Dakin Inc. Solomon, 38, brings 17 years experience to the San Francisco-based gift and toy company. Most recently, Solomon was CEO and president of Applause Inc., another gift and toy marketer in the Los Angeles area.
 "I'm making an investment in both Dakin and the gift industry," Solomon said. "I believe in the gift industry, though lately there has been a mild exodus from it into the mass market by our competitors. Not that Dakin won't look for niches within the mass market," he added, "but the gift business will be Dakin's mainstay, where it has built a dynasty over the years. Dakin has a phenomenal reputation giving it a unique position in the marketplace. I want to capitalize on Dakin's name and put them back in the forefront of their industry."
 Solomon plans to diversify Dakin's predominantly plush product line -- plush being the industry term for stuffed animals. He plans to infuse the product development area with innovative designs and categories in both the plush and non-plush areas. He also plans to open up new channels of distribution and motivate the company's sales force.
 During Solomon's tenure at Applause, he blazed new trails in the plush industry by licensing the Smurf characters and initiating the frenzy that followed. With that success under his belt, the plush rights for Disney characters, Sesame Street, the Flintstones, the Cabbage Patch Doll, Snoopy, Looney Tunes, Spuds McKenzie, and the World Wildlife Campaign were a natural follow-up. In addition, he orchestrated many successful movie licensing campaigns in conjunction with Disney, Universal, Warner, Amblin, and Hanna Barbera Studios. They include The Little Mermaid, Roger Rabbit, E.T., Gremlins, Batman, and Dick Tracy. He also was a partner with the California Raisin Advisory in marketing and licensing the California Raisin property that attained retail sales of over half a billion dollars.
 "Bob's coming on board will enable the company to strengthen our leadership position and positively impact our retailers," said Sam Dakin, grandson of the company founder and a major shareholder. "His experience in the sales and marketing areas will improve Dakin's ability to respond to the marketplace."
 Solomon began his career in 1975 as a New York sales representative for the Wallace Berrie Co., which later became Applause Inc. He pioneered the eastern seaboard, which eventually produced the majority of the company's sales volume. Solomon came up through the sales ranks, holding every sales position in the company, while building the sales force to several hundred people.
 In 1981, Solomon was promoted to vice president sales. In 1982, he became a partner and executive vice president overseeing sales, marketing, licensing, and international operations. That same year, Wallace Berrie Co. acquired Applause, a floundering division of Warner. In early 1988, when Applause sold a majority interest to a financial group that also owned Southland Corp. (7-Eleven stores), Solomon became president and CEO of Applause. He held that position until early 1991.
 Born and raised in Buffalo, N.Y., Dakin's new CEO went to work for the Wallace Berrie Co. after college. In 1989, he received an award for being among the top 100 business contributors to the community from the Technology Corridor Association in the San Fernando Valley, Calif.
 Solomon resides in Woodland Hills, Calif., along with his wife, Leigh, and two daughters -- Sara, 6 and Ashley, 4. Solomon's the "quintessential family man." The family spends their leisure time at their vacation home in Newport Beach and enjoys snow skiing in the winter.
 Dakin Inc. is a leader in classic, branded plush and licensed characters. For over 35 years, Dakin has designed and marketed gifts and toys that are positive and nurturing..."Gifts you can feel good about giving." The Dakin brand has enjoyed overwhelming sustained support with over 350 million pieces sold and totaling more than $2.5 billion in sales at retail. The San Francisco-based company distributes its products to over 50,000 gift and toy stores worldwide. Although the home office will remain in San Francisco, Solomon will have offices in Woodland Hills as well.
 -0- 12/17/91
 EDITORS NOTE: Dakin fact sheet is available from Cathy Sotir Associates.
 /CONTACT: Cathy Sotir of Cathy Sotir Associates, 415-571-1771, or 415-572-1939 (after hours) for Dakin Inc./ CO: Dakin ST: California IN: SU: PER


RM -- SF006 -- 3135 12/17/91 16:58 EST
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Date:Dec 17, 1991
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