NEW AUTHORING LANGUAGE SIMPLIFIES AND REDUCES EXPENSE OF WORLD WIDE WEB PAGES; TAG Systems Develops TAG-Extender, A New HTML Extension Language.MONTCLAIR, N.J.--(BUSINESS WIRE)--April 8, 1996--With small businesses and Web-entrepreneurs in mind, TAG Systems, Inc., a leading New Jersey software development firm, today unveiled TAG-Extender, a new set of extensions to HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. for Web authoring. TAG-Extender substantially reduces authoring time, one of the largest expense in creating and maintaining Web pages, without sacrificing the most demanded features including sophisticated search engine and shopping cart mechanism capabilities. "Most small business find the sheer cost of a sophisticated online presence prohibitive," said Amy Gideon, co-founder of TAG Systems. "Through TAG-Extender we've created a language that allows for the development of an elaborate page without much of the usual accompanying expenditures." TAG-Extender utilizes a series of looping, conditional, assignment, database, SQL SQL in full Structured Query Language. Computer programming language used for retrieving records or parts of records in databases and performing various calculations before displaying the results. statements, and computation codes that eliminates the need for special programming, therefore reducing creative time. Founded in 1990, TAG Systems is an Internet presence developer with capabilities intended to bring individuals, organizations and companies onto the Internet. The company's services include an online shopping mall, Web page design, custom software, and virtual Web server. The virtual server which gives the appearance of individual Web servers for each client allows pages to be authored and maintained by TAG or by its clients via FTP FTP in full file transfer protocol Internet protocol that allows a computer to send files to or receive files from another computer. Like many Internet resources, FTP works by means of a client-server architecture; the user runs client software to connect to and remote login (networking) remote login - A client-server program and protocol that provides an interactivel command line interface to a remote computer, using a protocol over a computer network, simulating a locally attached terminal. . As a custom software house, TAG provides Java/C/C++/Perl programming, database design and access, and a high level of technical support and training. TAG founders, Amy and Andy Gideon, have a long and successful record of network experience that extends over 10 years, when they first worked on ARPANET (Advanced Research Projects Agency NETwork) The research network funded by the U.S. Advanced Research Projects Agency (ARPA). The software was developed by Bolt, Beranek and Newman (BBN), and Honeywell 516 minicomputers were the first hardware used as , the predecessor to the Internet. The Gideons have acted as systems consultants for leading financial firms including JP Morgan, Merrill Lynch, Lehman Brothers, Goldman and Sachs & Co. and other Fortune 500 companies. As systems development professionals they have considerable expertise in large-scale distributed systems, object oriented methodologies, and information and image management. The company also operates the highly successful TAG Online Mall (www.tagonline.com) which offers users everything from jewelry to coffee to retreats in Bali. CONTACT: Michael Kaminer, Shelley Bates Bates , Katherine Lee 1859-1929. American educator and writer best known for her poem "America the Beautiful," written in 1893 and revised in 1904 and 1911. Michael Kaminer Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most 212/627-8098 or mkpr@aol.com |
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