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NEW ARTHRITIS PAIN RELIEF PRODUCT INTRODUCED IN SOUTH FLORIDA

 NEW ARTHRITIS PAIN RELIEF PRODUCT INTRODUCED IN SOUTH FLORIDA
 NEW YORK, March 3 /PRNewswire/ -- Body Comfort, Inc., today announced the introduction of its Comfort Zone product in South Florida.
 Comfort Zone, a revolutionary new product promising to effectively relieve pain for America's 37 million arthritis sufferers, is a deep- penetrating, greaseless product that delivers faster, longer-lasting pain relief and swelling reduction than any topical formulation available for muscle and joint pain.
 Five years in the making, the patented formula is being introduced this month at health food stores throughout South Florida.
 Comfort Zone's newly developed delivery system contains a special lanolin which bonds with processed olive oil and alcohol to form a lipid. Menthol, the active ingredient, and potassium iodide then bond to the lipid, along with glucose. The glucose renders the solution more soluble and absorbable in delivering its active ingredients to sore muscle tissues and afflicted joints. The ultra-absorbability allows pain-relieving menthol to be carried directly to the area of pain, and allows the potassium iodide, a tissue salt, to naturally purge the sore areas, thereby providing relief. Sustained relief results from the lipid deposits holding the pain relieving properties more effectively than any other topical product.
 While designed for arthritics and athletes -- whose activities often cause sports injuries, sore muscles, strains, swelling and sprains -- the fast-acting formula also is ideal for treating bursitis, aches from cold and flu, and everyday minor muscular pain.
 Derived from all-natural ingredients, Comfort Zone complies with FDA requirements and features an unconditional money-back guarantee. Suggsted retail price for a large (4-oz.) container is $12.99.
 -0- 3/3/92
 /CONTACT: Nancy Wagner or Betty Hoeffner, 708-291-1616, for Body Comfort/ CO: Body Comfort, Inc. ST: IN: MTC SU: PDT


GK -- NY016 -- 4312 03/03/92 08:26 EST
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Date:Mar 3, 1992
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