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NEW APPLE MEDIA AUTHORING SOLUTION PROVIDES COMPLETE AUTHORING SOLUTION FOR DEVELOPERS

 SAN FRANCISCO, Jan. 3 /PRNewswire/ -- As part of its charter to make multimedia technologies more accessible to consumers and to increase the number of multimedia titles, Apple Computer Inc. (NASDAQ: AAPL) today introduced the Apple Media Authoring Solution(TM), a complete low-cost CD-ROM authoring solution for multimedia developers.
 The Apple Media Authoring Solution consists of hardware and software tools that enable developers to use animation, 3D modeling, special video effects and object-oriented authoring to create CD-ROM titles, multimedia presentations, video kiosks and games. The system provides all the necessary tools to create CD-ROMs compatible with the Macintosh as well as Windows- and DOS-based computers.
 "We want to provide complete multimedia solutions to developers and make their job easier," commented Paul Wollaston, manager of strategic marketing and solutions in Apple's New Media group. "The Apple Media Authoring Solution is virtually everything developers and corporate users need to create exceptionally rich multimedia presentations and CD-ROM titles -- at an unbeatable price."
 The Apple Media Authoring Solution is designed for use with the high- performance Apple(R) Macintosh(R) Quadra(R) computers, including the Quadra 800, Quadra 840AV and the Quadra 950. The system features SuperMac's DigitalFilm video card and ThunderStorm software acceleration card, AppleDesign(TM) Powered Speakers and multimedia development software from Adobe, Apple, the Company of Science and Art (CoSA) and Macromedia.
 The competitively priced Apple Media Authoring Solution is especially ideal for corporate content developers, training departments, interactive kiosk developers, CD-ROM developers, electronic game designers, public relations and advertising agencies, graphic designers, animators and 3D modelers.
 Specific components of the system include:
 -- SuperMac DigitalFilm -- a NuBus video card that enables full-motion, full-screen video and audio capture and editing
 -- SuperMac ThunderStorm -- a NuBus card that accelerates multimedia filters for Adobe Premiere and Photoshop and CoSA After Effects
 -- Apple Media Tool -- multimedia production software that enables media element assembly without programming
 -- Adobe Premiere Deluxe CD-ROM Edition -- digital video production and editing software for non-linear, off-line editing and production of QuickTime movies
 -- Adobe Photoshop Deluxe CD-ROM Edition -- software for photo manipulation, image editing and production
 -- CoSA After Effects -- video special effects software with production-house-quality
 -- Macromedia Director -- authoring software for multimedia production
 -- Macromedia MacroModel -- three-dimensional, spline-based modeling software
 -- Macromedia Action! -- multimedia presentation software
 -- Apple Desktop Presentation Solution -- includes Macromedia Action, Sound Edit Pro, and Clip Media
 -- Kodak Shoebox -- an image database for Kodak Photo CD users
 -- AppleDesign Powered Speakers -- high-quality stereo speakers specifically designed for use with computers
 Price/Availability
 The Apple Media Authoring Solution is available immediately, and is expected to sell for approximately $6,999.
 Headquartered in Cupertino, Calif., Apple Computer Inc. develops, manufactures and markets personal computer, server and personal interactive electronic systems for use in business, education, home, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries across the world.
 NOTE: Apple, the Apple logo, Macintosh and Macintosh Quadra are registered trademarks, and AppleCD, AppleDesign, QuickTime and Apple Media Authoring Solution are trademarks of Apple Computer Inc.
 -0- 1/3/93
 /CONTACT: Katy Boos of Apple, 408-974-4451/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

RB-LW -- SJ002 -- 8388 01/03/94 08:33 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 3, 1994
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