NETZERO, GM UNITE; PARTNERSHIP HELPS ESTABLISH GM ONLINE MARKETING AGREEMENT SHARES DATA.Byline: Jason Z. Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. Staff Writer WESTLAKE VILLAGE - In a deal that could generate $100 million in revenue over the next four years, free Internet service An ISP that provides access to the Internet without charge to the user. The service is supported by advertising which appears on a special version of the user's browser and cannot be eliminated. NetZero (www.netzero. provider NetZero Inc. on Tuesday formed a marketing partnership General Motors Corp. The agreement calls for General Motors to be the exclusive automotive sponsor of NetZero's Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the portal. In a few weeks, NetZero will place a ``speed dial'' button on the ZeroPort that takes users directly to the GM Buypower Web site. General Motors, which has a similar arrangement with the nation's largest Internet service provider Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. , America Online See AOL. , will distribute NetZero connection software in its dealerships. And the giant automaker will receive a gold mine of data in return. ``We're very excited. What's really unique is that the GM agreement takes advantage of every revenue product that NetZero offers,'' said Mark Goldston, NetZero's chief executive officer. NetZero will revise its membership survey to include questions on customers' car buying habits and other automotive preferences. NetZero subscribers fill out the survey when they first connect to the service and again at regular intervals throughout their membership. David Cooperstein, an analyst with Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
The deal gives newcomer NetZero the credibility of an industrial institution such as General Motors, Cooperstein said. ``For GM, it's a way of generating interest in the GM brand for the Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f or communicating with their existing customers,'' he said. ``Clearly, I think this will be the year that a lot of traditional brand advertisers wake up to the Net.'' The deal also benefits both parties because it goes well beyond banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. and ventures into the sharing of customer information, Cooperstein said. While General Motors' deal with America Online benefits General Motors in giving it a large Internet presence, the NetZero partnership gives the automaker a presence and access to valuable customer information, Cooperstein said. ``The advertising angle is only half the story,'' he said. In addition, General Motors will receive a warrant to purchase 575,000 shares of NetZero stock at $28.71 per share, a total investment of $16.5 million. The warrant is effective through the four-year life of the deal, Goldston said. It allows General Motors a chance to take equity in a growing company, said Mark Hogan hogan Dwelling of the Navajo Indians of Arizona and New Mexico. The hogan is roughly circular and constructed usually of logs, which are stepped in gradually to create a domed roof. , president of e-GM, the Internet division of General Motors, which was formed in August. ``We think that NetZero has some growth opportunity,'' Hogan said. ``Perhaps GM can participate in that growth in some way, and that's the reason behind this.'' CAPTION(S): chart Chart: NetZero The Internet service provider's stock price shot up Thursday following an announcement of a marketing partnership with General Motors. --Halted at 10 a.m.: $28.875 --Resumed at 10:55 a.m. --Closed at: $32.065 SOURCE: Daily News research |
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