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NET SHOW EXPECTS BIG CROWDS.


Byline: Ben Sullivan Daily News Staff Writer

What has grown to be one of the world's largest gatherings of Internet aficionados gets under way today at the Los Angeles Convention Center The Los Angeles Convention Center (abbreviated LACC) is a convention center in downtown Los Angeles. The LACC hosts annual events such as the Greater Los Angeles Auto Show, and was best known to video games fans as host to E3 until its cessation in 2006. .

Spring Internet World 99, produced by Westport, Conn.-based Penton Media Penton Media, Inc. (OTC: PTON.OB), founded in 1892, is a diversified business-to-business media company. Penton Media is a mass media corporation that publishes and produces over 40 magazines, 80 trade shows, and 47 web sites. , is expected over the next three days to attract 45,000 visitors paying up to $50 apiece - who will oggle the wares and services of just over 500 exhibitors.

The traveling show has become a popular venue for Internet firms launching products and making strategic announcements, and this year has been no different. Already, in two days of pre-show conferences, electronics manufacturer Creative Labs has announced a new device for playing music downloaded from the Internet, and Pasadena-based Earthlink Network announced it is beginning to offer high-speed Internet See broadband.  access in Southern California through digital subscriber lines, or DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
.

Further news is likely to come during keynote addresses from executives at Intel Corp., Lucent Technologies, Cisco Systems, RealNetworks and UUNET (UUNET Technologies, Inc., Fairfax, VA, www.uunet.net) Founded in 1987, UUNET was the first commercial Internet service provider. Originally offering e-mail and news, it became a full Internet service organization providing dial-up and leased line accounts as well as archive space for  Technologies.

Los Angeles became Internet World's West Coast home in 1997 after the event outgrew out·grew  
v.
Past tense of outgrow.
 convention facilities in San Jose, said Jack Powers, Penton's conference chairman. Now, only the fall Internet World in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 attracts more exhibitors and visitors, he said.

For all its girth GIRTH., A girth or yard is a measure of length. The word is of Saxon origin, taken from the circumference of the human body. Girth is contracted from girdeth, and signifies as much as girdle. See Ell. , however, few local companies are participating in the conference this year, in part because the show leans heavily toward Internet software firms.

Others can't - or don't - want to pay the entry fees, which can reach tens of thousands of dollars for exhibit space. Officials with Westlake Village-based Safe Surf, a maker of filtering software to control children's access to adult content on the Internet, said that with a limited marketing budget they must pick and choose their trade shows.

``Usually we would (share) a booth with another company but we just decided this year to focus on smaller, family-oriented shows,'' said Safe Surf Chairman Ray Soular. Instead of exhibiting at Internet World, he said, Safe Surf executives will try to meet with others exhibiting at or attending the show in informal sessions.

For others, however, the exposure the conference can bring makes it worth the relatively high price of admission. Westlake Village-based NetZero Inc., a free Internet service An ISP that provides access to the Internet without charge to the user. The service is supported by advertising which appears on a special version of the user's browser and cannot be eliminated. NetZero (www.netzero.  provider, will be sponsoring a conference room and working the crowds of industry executives and media to spread the word about the seven-month old company.

``The fact is, a lot of key folks come out,'' said Janet Daly, a spokeswoman for Net Zero. ``You have the chance to raise your profile among key industry folks, so it's worth it, absolutely.''

THE FACTS

WHAT: Spring Internet World 99

WHEN: Today and Thursday, 10 a.m. to 6 p.m. Friday, 10 a.m to 4 p.m.

WHERE: Los Angeles Convention Center, South Hall. 1201 S. Figueroa. St.

HOW MUCH: $50 for three-day pass, or free by registering on-line at www.internet.com/registerspring.

CAPTION(S):

Photo

PHOTO (Color) Workers at the L.A. Convention Center set up exhibits for Spring Internet World, to be held today through Thursday, April 16.

Phil McCarten/Daily News
COPYRIGHT 1999 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Date:Apr 14, 1999
Words:509
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