HALF the website surfers in Britain haven't a clue what a large number of the technical terms mean.
Many are clueless about a podcast - a downloadable digital recording of a radio or other broadcast and a blog, which is a web log or diary on the net.
Lots of people get automatic news feeds to their computers, but 68per cent have no idea they are called Really Simple Syndication or RSS. One in seven of those online have heard of the iPod but don't know what it is, says a NetRatings digital consumer survey.
Analyst Alex Burmaster said: "There is a tendency for the industry to overestimate consumers' knowledge of new terms and products out there."
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|Publication:||The Mirror (London, England)|
|Date:||Oct 5, 2006|
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