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Byline: By MIKE SWAIN Michael ("Mike") Lee Swain (born December 21, 1960 in Elizabeth, New Jersey) is one of the most successful American judokas. He competed in three consecutive Summer Olympics, starting in 1984. , Science Editor

HALF the website surfers in Britain haven't a clue what a large number of the technical terms mean.

Many are clueless clue·less
adj.
Lacking understanding or knowledge.

clueless
Adjective

Slang helpless or stupid

Adj. 1. about a podcast - a downloadable digital recording of a radio or other broadcast and a blog, which is a web log or diary on the net.

Lots of people get automatic news feeds to their computers, but 68per cent have no idea they are called Really Simple Syndication or RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. . One in seven of those online have heard of the iPod but don't know what it is, says a NetRatings digital consumer survey.

Analyst Alex Burmaster said: "There is a tendency for the industry to overestimate consumers' knowledge of new terms and products out there."

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Publication:	The Mirror (London, England)
Date:	Oct 5, 2006
Words:	122
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