NEPA president sums up state-of-the-industry.Robert Robert, Henry Martyn 1837-1923. American army engineer and parliamentary authority. He designed the defenses for Washington, D.C., during the Civil War and later wrote Robert's Rules of Order (1876). Noun 1. K. Jenkins Jen´kins n. 1. A name of contempt for a flatterer of persons high in social or official life; as, the Jenkins employed by a newspaper s>. , president of the Newsletter & Electronic Association, recently told NL/NL his opinion of the health and challenges characterizing our industry. "I think the tone and optimism during the NEPA December Marketing Conference was the best indicator that we are heading toward better times for the industry. It's been about three years of a challenging newsletter economy--for some but not all newsletter publishers," he said. "What I keep hearing is that ancillaries--the "one shots--are working well, and that's been my own experience. Audio conferences have helped pump money in and offset slow newsletter subscription sales. It may be that the information business is changing. What and how we deliver may be changing." "And, it may really be a different situation from newsletter market to market. That is to say that because we all cover such different industries or slices of industries, some of us are still doing well in the niches. "The most telling piece of information, I believe, is NEPA's new marketing survey results: 64.3 of survey participants said they are projecting increased revenues in the next 12 months. "Among the continuing threats are the fax regulations, the confusion over what we can and can't do. E-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. is threatened by the overwhelming amount of spam E-mail that is not requested. Also known as "unsolicited commercial e-mail" (UCE), "unsolicited bulk e-mail" (UBE), "gray mail" and just plain "junk mail," the term is both a noun (the e-mail message) and a verb (to send it). . This is a situation where we, NEPA, actually welcome federal law that may serve to eliminate some of the onerous on·er·ous adj. 1. Troublesome or oppressive; burdensome. See Synonyms at burdensome. 2. Law Entailing obligations that exceed advantages. e-mail practices today. "Economists all seem to agree that the economy is rebounding well; only job growth is lagging Lagging Strategy used by a firm to stall payments, normally in response to exchange rate projections. . A growing economy is certainly good for our business," Jenkins said. |
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