NEPA members "holding their own" and industry sees brisk activity in newsletter launches.Newsletter & Electronic Publishers Association members are "holding their own, but some industry sectors are stronger than others," executive director Patricia Wysocki told NL/NL when asked about the "mood" of the industry. "Larger companies 'have to' launch new newsletters regularly," she added--obviously the case with at least Mealey Publications, which has rolled out new titles practically every month this year and five just this month (see below). "Jim Flanagan of HCPro [NL/NL 9/15/02] reports that he's having his best year ever," Wysocki said, "but that has in part to do with the industry he's serving"--health care. Out of the ten new publications described below, nine cover some aspect of either health care or law. Wysocki also said that many publishers, including Washington Business Information, are striking gold with audio conferences, many bringing in "several millions of dollars" from this relatively new subscriber service that gained great appeal in the wake of the travel uncertainties following September 11. "Audio conferences are basically risk-free," Wysocki said, "especially if you're marketing them via e-mail." Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, takes on Microsoft in new newsletter Ziff Davis Media (Ziff Davis Media Inc., New York, www.ziffdavis.com) A leading integrated media company that serves the computer, videogame and consumer lifestyle markets. Its offerings include PC Magazine and the PCMag.com Network, which includes PCMag.com, ExtremeTech. recently began online publication of Microsoft Watch, edited by Mary Jo Foley, who is described as best known for "her award-winning ZDNet column about Microsoft, 'At the Evil Empire."' The $399/year twice-weekly (also offered for $59.97/month) "newsletter of independent, investigative journalism investigative journalism n → periodismo de investigación " promises to answer questions like these: * Can Microsoft prove to the world it actually can develop secure software? * Will Microsoft ship Windows .Net servers this year? How will Microsoft price and deliver .Net My Services See .NET My Services. ? * Can Microsoft convince OEMs and consumers that tablet PCs are the next hot form factor? * And maybe the biggest question of all: can Microsoft really move its product base beyond Windows and Office? Ziff Davis is offering free two-week subscriptions to Microsoft Watch, In the words of Ziff Davis' Steve Sutton Steve Sutton can mean:
866-226-5189, 847-559-7318 outside the US., www.ziffdavis.com New investment newsletter from Phillips Phillips Investment Resources, a Phillips International Inc. Company, last week launched Michael Murphy's Health Investing, a newsletter dedicated to helping investors understand and profit from current advances in health care. "With generalized medicine becoming increasingly outdated, and true personalized medicine  The external links in this article or section may require cleanup to comply with Wikipedia's content policies. still years away, Health Investing will focus on the advances that are being utilized today to treat the common diseases of aging such as heart disease, diabetes, osteoporosis, Parkinson's Disease Parkinson's disease or Parkinsonism, degenerative brain disorder first described by the English surgeon James Parkinson in 1817. When there is no known cause, the disease usually appears after age 40 and is referred to as Parkinson's disease. and Alzheimer's," said editor Michael Murphy Michael Murphy may refer to:
Phillips Investment Resources vice president Howie Present said Murphy has more than 30 years' experience as an electronic and medical technology analyst and more than 20 years in writing newsletters. "And as an investment analyst, he has a keen eye for identifying for investors the profit potential for the companies bringing these health care advances to the marketplace. With the index of health care stocks producing gains of 250 percent over the last eight years versus gains of only 50 percent for the NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on , this is certainly an area of the market deserving of the specialized attentiion we are providing through Health Investing." Charter subscriptions are $199/year, which include a monthly newsletter, a weekly hotline update, flash alerts, and a subscriber-only website. 7811 Mantrose Rd., Potomac, MD 20854, 301-340-2100, fax 301-340-0877, www.phillips.com Five new titles from Mealey's Even though insiders tell us that there has been budget-tightening at Mealey's Publications & Conferences Group, the company continues its pattern of regularly launching litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. publications. Here are its five latest launches: * Mealey's Litigation Report: Automotive Product Liability, * Mealey's California 17200 Report, * Mealey's Litigation Report: Employee Compensation, * Mealey's Litigation Report: Employer Liability Insurance, * Mealey's Litigation Report: Silica. All of the monthly reports sell for $700/year. P.O. Box 62090, King of Prussia King of Prussia, industrialized suburban area (1990 pop. 18,406), Montgomery co., SE Pa. It has glass and steel fabricating, food processing, printing and publishing, and varied manufacturing (textiles, liquified petroleum gas, water-treatment and electrical , PA 19406, 610768-7800, www.lexisnexis.com Manisses begins magazine Manisses Communications Group Inc., which publishes several newsletters in the areas of mental health and addiction, recently began publishing its second magazine, Addiction Professional. The bimonthly bi·month·ly adj. 1. Happening every two months. 2. Happening twice a month; semimonthly. adv. 1. Once every two months. 2. Twice a month; semimonthly. n. pl. is written for specialists in the treatment and prevention of addiction, and it covers a variety of clinical and programmatic pro·gram·mat·ic adj. 1. Of, relating to, or having a program. 2. Following an overall plan or schedule: a step-by-step, programmatic approach to problem solving. 3. issues affecting the future of addiction treatment. All members of the Association for Addiction Professionals will receive Addiction Professional as part of their membership, replacing the association's Counselor. 208 Governor St., Providence, RI 02906, 401-831-6020, fax 401-861-6370, www.manisses.com Drug sales and marketing compliance targeted in new newsletter The new Rx Compliance Report is devoted exclusively to the government's crackdown on sales and marketing practices in the pharmaceutical industry. Its launch was inspired by the Office of the Inspector General's release earlier this month of sweeping compliance guidelines, "which puts the industry on notice regarding kickbacks, samples, and pricing," said former OIG Noun 1. OIG - the investigative arm of the Federal Trade Commission Office of Inspector General independent agency - an agency of the United States government that is created by an act of Congress and is independent of the executive departments senior attorney Ted Acosta. "Unlike many publications mainly devoted to FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. enforcement," publisher Joan Shaffer said, "Rx Compliance Report (12x, $497/year charter) zeroes in on the non-FDA entities now spearheading fraud and abuse investigations into pharma." 107 S. West St., PM 320, Alexandria, VA 22314, 800-704-3750, fax 800-840-1460, www.rxcompliance.com The Medical Letter spins off monthly The 1958-founded, nonprofit Medical Letter Inc., publisher of The Medical Letter on Drugs and Therapeutics, last month launched Treatment Guidelines From The Medical Letter Treatment Guidelines from The Medical Letter is published monthly (12 issues/year) by The Medical Letter, Inc., which also publishes The Medical Letter on Drugs and Therapeutics. . It will provide health care professionals "with an unbiased and comprehensive source of prescribing recommendations." For more than 40 years The Medical Letter has been providing the medical community with "reliable, impartial and thorough drug evaluations." The new publication provides recommendations for first-choice and alternative drug therapies for treatment of common medical problems. "Given the dynamic pharmacopoeia pharmacopoeia or pharmocopeia (fär'məkəpē`ə), authoritative publication designating the properties, action, use, dosage, and standards of strength and purity of drugs. that clinicians are confronted with today, there is a tremendous need for thorough reviews of the drug management of different diseases," said Gianna Zuccotti, M.D., M.P.H., deputy editor at The Medical Letter. "Review articles that have appeared periodically in our flagship publication, The Medical Letter on Drugs and Therapeutics, have proven to be extremely popular and useful to our subscribers. "Our new publication ... was developed as a means to provide health care professionals with additional comprehensive reviews that critically evaluate the variety of drug treatment options available for a given disease." 1000 Main St., New Rochelle New Rochelle (rōshĕl`), city (1990 pop. 67,625), Westchester co., SE N.Y., on Long Island Sound; settled by Huguenots 1688, inc. as a village 1858, as a city 1899. , NY 10801, 800-211-2769, fax 914-632-1733, www.medletter.com |
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