NEPA conference attracts 536 "optimistic" newsletter publishers, marketers and vendors.Billed as "Your Platform for Growth and Prosperity," the 28th annual international conference of the Newsletter & Electronic Publishers Association, held in Washington, D.C. June 6-8, drew about five percent more participants than last year's. And they exhibited an optimism no longer qualified by the recent years' adjective, "cautious." If vendors to the industry can be considered "a leading economic indicator leading economic indicator An economic or a financial variable that tends to move ahead of and in the same direction as general economic activity. Compare lagging economic indicator. See also index of leading economic indicators. ," things are looking good for newsletter and specialized information publishers and marketers. Suppliers of services and products told NL/NL that they were seeing an uptick Uptick A transaction occurring at price above its previous transaction. In order for an uptick to occur, a transaction price must be followed by an increased transaction price. in business both at home and at the conference itself. One copywriter told us that he wondered why he was even passing out his business card because he has enough contracts to keep him busy for another year. The 536 publishers, editors, marketers, copywriters This is a list of well-known advertising copywriters who founded a major multinational agency, have been inducted into an advertising hall of fame, or have been recognized with a lifetime achievement award. , consultants and suppliers hailed from 29 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). , Canada, England, Ireland, France, Germany, and Poland. Bonn-based VNR VNR Video News Release VNR Van Nostrand Reinhold (publishing company) VNR Video Noise Reduction VNR Veranstaltungsnummer VNR VFR Flight Not Recommended VNR Video News Reel VNR Very Nice Roll VNR Variable Navigation Ratio Verlag fur die Deutche Wirtschaft AG--Helmut Graf, CEO--brought no fewer than 30 employees to the meeting. One new member company, The Motley Fool, was represented by 12 persons. Under a program sponsored by the Newsletter & Electronic Publishers Foundation, 17 college students and professors attended. The conference kicked off with the very popular format of 50 roundtable sessions, each drawing about ten to 12 participants in face-to-face discussion. Newsletters and DM are "still working" On a panel called "The State of the Industry," Martin Weiss Martin Weiss (born 3 June 1905 in Weiden in der Oberpfalz - 29 May 1946) was the Commandant of Dachau concentration camp in 1945. He was tried during the Dachau Trials of 15 November — 13 December 1945, found guilty, and was executed on 29 May 1946. of the Weiss Group Inc. said publishers should be replacing direct mail with e-marketing, "including the volume of responses that DM used to bring." But Bruce Guzowski of HCPro said direct mail is still working for them. "Our newsletters are doing well. They constitute one-third of our business and are enjoying 70 percent renewal rates." Other publishers reported similar drops in the percentage of revenue coming strictly from newsletters. Richard Ossoff of Strafford Publications also said that newsletters "are still working." "Our biggest challenge is the cost of acquiring new revenue, but we have seen DM rebounding." Ed Peskowitz of UCG UCG United Church of God UCG Underground Coal Gasification UCG University College Galway UCG Unified Communications Group (Microsoft) UCG Universal Command Guide for Operating Systems (Guy Lotgering book) echoed Guzowski and Ossoff's observations. "DM supplemented with e-mail and telemarketing is doing very well." |
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