NEPA board planning session discusses changing nature of newsletter business.About a quarter-century ago delegates from the Information Industry Association (IIA (1) (Information Industry Association, Washington, DC) In 1999, IIA merged with SPA (Software Publishers Association) to become the Software & Information Industry Association. See SIIA. ) came to an early board of directors meeting of the then Newsletter Association of America to impart the message that there was no future for such a narrowly focused group and to invite the board to fold its tent tent, portable shelter of canvas, skins, felt, matting, or other material usually supported by poles and used chiefly by nomads, hunters, and campers. Tents have been used by pastoral peoples since ancient times and are mentioned in the Old Testament and in Homer. and come under the big umbrella Big Umbrella is currently a defunct comic-book imprint which was formed by indie comic creators Rafael Navarro, Javier Hernández, Michael Aushenker, Ted Seko, and Rhode Montijo. of the IIA.
1. A petulant, bad-tempered mood; a huff.
2. A petty quarrel or argument; a tiff.
tr.v. miffed, miff·ing, miffs
To cause to become offended or annoyed. , the NAA NAA
Nomina Anatomica Avium. board decided they liked their group- dedicated to the interests of subscription, for-profit newsletter publishers--just fine, thank you.
From time to time ever since, however, the association has debated whether it should broaden its focus to expand the membership and financial strength of the association. To be sure, association membership has been open to publishers of journals, looseleafs, and other information media.
Leaders of the association now frequently refer to their business as publishing "specialized spe·cial·ize
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es
1. To pursue a special activity, occupation, or field of study.
2. information" rather than just "newsletters." The most recent name change, to Newsletter & Electronic Publishers Association (NEPA), recognized not only the changing nature of the traditional newsletter business, but also openness to publishers not in the paper and ink business.
The announcement of the association's annual June meeting in Washington reflects this continuing interest in broadening the base: "Reinventing the Way You Do Business," with sessions devoted to audio conferences, webinars, e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. , and site licenses (NL/NL 3/17/03).
(Competition for NEPA in the "expansion" area was also evident in that same issue of NL/NL, which included notices of the Jupiter Online Media Conference in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and the Buying & Selling eCommerce conference in Arizona, both scheduled prior to the NEPA June meeting.)
Long-range planning meeting held in Atlanta March 22-23
According to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. NEPA executive director Patti Wysocki, the recent long-range planning session of the board included a lot of discussion of the scope and membership of the association, but no new plans or changes were formally considered or adopted.
NL/NL spoke with several board members who attended the planning meeting about their views of the association.
While agreeing that no new decisions were made at the meeting, Michelle Cox, of the Briefings Publishing Group in Virginia, commented that determining the association's mission is always a balancing act.
"We have to remember that the association was established to serve the interests of for-profit newsletter publishers, but we also have the responsibility for the financial health of NEPA, which leads to broadening membership ... more members, more dues dollars," she said.
(This is also a problem within the for-profit publisher membership of NEPA. The largest number of members are start-ups or one-title publishers whose interests may not be entirely aligned with the much smaller number of large operations whose bigger dues and conference registration fees make the organization financially viable.)
Reflecting that dichotomy di·chot·o·my
n. pl. di·chot·o·mies
1. Division into two usually contradictory parts or opinions: "the dichotomy of the one and the many" Louis Auchincloss. , Richard Ossoff, of Strafford Publications in Georgia, said that he felt a focus of discussion was the possibility of providing services for additional staff at existing member companies.
"If a member publisher has a position of fulfillment ful·fill also ful·fil
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.
2. manager, there might not be enough of specific relevance to justify him or her attending the annual conference, but could we effectively develop teleconferences or listservs to meet those needs?"
Tom Hagy, of Mealey's in Pennsylvania, echoed the "no major decisions" viewpoint.
"What I took from the board planning meeting was a recommitment re·com·mit
tr.v. re·com·mit·ted, re·com·mit·ting, re·com·mits
1. To commit again.
2. To refer (proposed legislation, for example) to a committee again. on the part of the board to look at the changing needs of the membership and matching the association's services to those needs.
"If there's a problem," Hagy continued, "it's in communicating the services we do offer to the membership. We changed the name to NEPA a few years ago. That wasn't the day the association discovered the internet. We'd been publishing articles and offering sessions on electronic challenges and opportunities for several previous years."
Both the newsletter business and the NEPA board change over the years
Board member Robert Williford, also from Georgia, said that "the newsletter business, or what the members of the association do in their businesses, changes over the years ... expanding beyond 'just newsletters' into other things."
"This is probably my last year on the board," Williford said. "I guess I've served 10 to 12 years in all--first when I was with American Health American Health Inc. is a company that manufactures health supplements. It is located in Holbrook, New York. One of its products is labeled the "Chewable Original Papaya Enzyme" with the attached registered trademark, "The 'After Meal Supplement'". Consultants and now with my own operation, and the board has changed as well. I won't say 'dominated,' but the board was once largely entrepreneurs who owned larger newsletter operations. They're still represented but now there are also staff managers who run operations, plus some small, almost start-ups like myself.
"I think with its diverse membership, the present board does an excellent job representing the interests of the various types of publishers in the membership," Williford said.
In conclusion, NEPA treasurer Ira Mayer, of EPM EPM
equine protozoal myeloencephalitis. Communications in New York, reported, "As for finances, we're ahead of budget, and the reserves are holding steady--which is quite outstanding in these times. From what I read, there are many associations that can't say the same.