NEDMA Joins Direct Marketing Association's New Affiliate Program.Independent Boston Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. Area Marketing Group to Become Part of Larger Direct Marketing Community WELLESLEY Wellesley, town (1990 pop. 26,615), Norfolk co., E Mass., a residential suburb SW of Boston; settled 1660, inc. 1881. Its many educational institutions include several private preparatory schools, Babson College, and Wellesley College. HILLS, Mass. -- The New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. Direct Marketing Association (NEDMA NEDMA New England Direct Marketing Association ) recently announced that it has joined the new Direct Marketing Association (DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. ) Affiliate Program. The Affiliate Program, which replaces the DMA's regional chapter program, is a means to better unify 1. (database, product) Unify - A relational database produced by Unify Corporation. 2. (algorithm) unify - To perform unification. the direct marketing community across the U.S., build deep political grassroots, enhance local and national education, and foster networking and idea sharing among all DMA organizations. As a Member of the Affiliate Program, NEDMA joins 22 other regional and local DMA organizations, including New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Philadelphia, Chicago, Seattle, and Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern , to name a few. Although an Affiliate Member, NEDMA remains an independent marketing group. "The main benefit, for direct marketers in the Boston area, is that we join our voices with a larger community," stated Craig Blake, NEDMA's president. "As federal legislation related to our industry continues to evolve, marketers across the U.S. need to speak with one voice. As a board, we feel it's important to be an active participant in federal and state lobbying." In addition, NEDMA members directly benefit from the Affiliate Program in three ways: * High caliber education - NEDMA now has access to the DMA's speaker database and educational content, allowing the group to bring in nationally recognized presenters for monthly meetings and conferences. * 50% discount on DMA membership - NEDMA members can now get 50% off their first year of DMA membership and $100 off the registration fee for the DMA's annual conference. * Echo Awards benefit - NEDMA member Awards for Creative Excellence winners automatically advance to Level 2 of the DMA Echo Awards judging with Level 1 fees waived. "The NEDMA board seriously and thoroughly evaluated this opportunity," said Blake. "Our decision to participate was unanimous. Our goal is continue to bring value back to our members from this new partnership. We're very pleased that the DMA instituted its new Affiliate Program." About NEDMA The New England Direct Marketing Association is a regional, professional association for anyone interested in traditional and online direct marketing. Membership is comprised of leading area companies, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including monthly business/dinner meetings, half-day seminars, an annual conference, and an awards program. The group's Website can be accessed via www.nedma.com. |
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