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NECHLEBA NAMED SENIOR VP, NIELSEN SOFTWARE & SYSTEMS

 NORTHBROOK, Ill., Aug. 17 /PRNewswire/ -- Effective today, Jiri Nechleba, 35, has been named senior vice president, Nielsen Software and Systems, announced George Garrick, president and chief operating officer of Nielsen Marketing Research USA.
 Nechleba will be responsible for product management and software development. He will maintain offices in Northbrook and Bannockburn, Ill., and will report to David M. Lonsdale, president, Nielsen Software and Systems.
 Nechleba was an independent management consultant based in New York City. Since 1985, he structured and solved diverse management and analytic problems working across various industries and disciplines. His clients included Avon, Citibank, DDB/Needham, Dow Jones-Telerate, Gannett, General Electric, HBO, Information Resources, Inc., and M&M Mars.
 Prior to establishing his consultant business, Nechleba served as vice president and managing consultant for Management Decision Systems/Information Resources, Inc. in Waltham, Mass., from 1983 to 1985. In this capacity, he managed a consulting group specializing in new product development and assessment. He doubled revenues while in this position.
 Nechleba served as management scientist and account manager with Management Decision Systems from 1978 to 1982, when the company was acquired by Information Resources, Inc. He received a bachelor of science degree in physics and one in earth and planetary sciences from Massachusetts Institute of Technology.
 He and his wife, Janice, will relocate to the Chicago area.
 Nielsen Marketing Research, headquartered in Northbrook, is the recognized global leader in marketing and decision support information. As a strategic partner with the world's top consumer packaged goods companies, Nielsen has been the primary supplier of information-based systems and analysis for nearly 70 years. Today, the company has operations in over 32 countries worldwide. Nielsen Marketing Research is a company of The Dun & Bradstreet Corporation (DNB), the world's largest supplier of business information and related services.
 -0- 8/17/93
 /CONTACT: Cheryl Procter, 708-498-7642, for Nielsen/
 (DNB)


CO: Nielsen Software and Systems ST: Illinois IN: CPR SU: PER

SH -- NY064 -- 3608 08/17/93 13:58 EDT
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Publication:PR Newswire
Date:Aug 17, 1993
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