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NEC Solutions America Selected for Pepsi Digital Gateway; Technology Leader in Digital Cinema Solutions and In-Theatre Advertising to Deliver Hardware and Services to Theatre Clients.


RANCHO CORDOVA Rancho Cordova (răn`chō kôrdō`və), uninc. residential city (1990 pop. 48,731), Sacramento co., N Calif. A suburb of Sacramento, it experienced rapid growth in the late 20th cent. , Calif -- NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
 Solutions (America), Inc., a premier provider of integrated solutions for the Connected Enterprise in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , and Pepsi-Cola North America ("Pepsi-Cola") announced today that they have reached an exclusive agreement that will bring NEC's visual presentation systems and robust servers for digital menuboards, lobby displays, and pre-feature shows to movie theatres that serve Pepsi-Cola beverages.

As part of its ADVASuite In-Theatre Advertising system, NEC will install and service its award-winning servers and visual displays in theatre lobbies and presentation auditoriums which use the Pepsi Digital Gateway. The full range of brilliant LCD, plasma and projector display options, comprehensive multi-level service packages, and reliable servers ensure that national and regional advertising programs receive excellent presentation quality.

"NEC's state-of-the-art equipment will allow us to offer our theatre customers new marketing capabilities and innovative in-theatre entertainment through the Pepsi Digital Gateway," said Patrick Hunt Patrick Hunt (1951 in California) is an american archeologist and author. Research
Hunt has directed the Stanford University Alpine Archaeology Project since 1994. In 1996 he discovered the quarry for a temple of Jupiter in the Great St Bernard Pass.
, national account sales representative, PepsiCo Travel & Leisure Group. "Their combination of hardware integrity and dedicated service will be appealing to cinema owners."

"We're proud to have been selected as the exclusive hardware and service provider for the Pepsi Digital Gateway," commented Kurt Schwenk, general manager of Digital Cinema Division, NEC Solutions America. "With nearly 3,000 experienced technicians ready, a 24/7 toll-free help line, and multiple service centers across the U.S., NEC strives to be available the moment you need us."

The ADVASuite In-Theatre Advertising system increases the revenue earning potential of exhibitors through high quality pre-feature and in-lobby advertising. For the Pepsi Digital Alliance, the NEC ADVASuite system will be integrated seamlessly with software advertising screens in theatres and lobbies developed by Kodak (www.kodak.com) (NYSE NYSE

See: New York Stock Exchange
:EK), as well as with dynamic menu-specific advertising in concession stands developed by Scala, Inc. (www.scala.com).

About Pepsi-Cola North America

Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) (NYSE:PEP) is the refreshment beverage unit of PepsiCo Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry wild cherry,
n Latin names:
Prunus virginiana, Prunus serotina; part used: bark; uses: coughs, colds, respiratory ailments, diarrhea, astringent, bronchial sedative, possible anticancer agent; precautions: pregnancy, lactation, children; may
 Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire LiveWire is a brand of orange-flavored Mountain Dew produced and distributed by PepsiCo. It was originally available only for a limited time during the summer of 2003, although it was available in Chicago and other areas past that date. , Sierra Mist, Sierra Mist Free, Mug, Slice, Aquafina, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

About NEC Solutions America

NEC Solutions (America), Inc. is a premier provider of integrated solutions for the Connected Enterprise in North America. As an affiliate of NEC Corporation (Nasdaq:NIPNY) (FTSE FTSE

A company that specializes in index calculation. Although not part of a stock exchange, co-owners include the London Stock Exchange and the Financial Times.

Notes:
The FTSE is similar to Standard & Poor's in the United States.
:6701q.1), NEC Solutions America taps into a global resource network to help clients leverage technology to achieve a competitive edge. From corporate performance management and biometric security solutions to digital cinema and in-theatre advertising systems, visual displays and server solutions, the expertise is delivered with the personal attention needed to address individual situations. With headquarters in Rancho Cordova, California Rancho Cordova is a city in Sacramento County, California, USA, that incorporated in 2003. The State of California estimates its population at 59,056 as of January 1, 2007 [1] History , NEC Solutions America serves a wide range of markets, including the health care and public safety, financial services, cinema, retail and manufacturing markets. Information regarding NEC Solutions America and CachePortal can be found at www.necsam.com and www.necsam.com/cacheportal.

NEC is a registered trademark of NEC Corporation. All Rights Reserved. (C)2005 NEC Solutions (America), Inc.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9JAPA
Date:May 31, 2005
Words:537
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