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NEC Launches Innovative Next Generation Messaging Solution, "IP Messaging".


Tokyo, Japan, Feb 9, 2007 - (JCN JCN Japan Corporate News
JCN Journal of Cognitive Neuroscience
JCN Journal of Cardiovascular Nursing
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JCN joint communications network (US DoD) 
 Newswire) - NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
 Corporation announced that it has launched innovative next generation messaging solution "IP Messaging". NEC's IP Messaging solution draws together the best and most effective aspects of SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 and MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS.  brings it to life with mobile IM. By incorporating a familiar user interface based on popular SMS schemes and then seamlessly integrating the other messaging types within a single client and user experience, IP Messaging by its very nature will drive, usage, acceptance and favour by subscribers. Furthermore, since the NEC solution enables the service to interwork with the various existing messaging types (SMS, MMS and mobile IM), IP Messaging will network with the mobile operators' existing messaging infrastructure as well as the messaging system of other licensed operators, thus enabling worldwide reach.

Outliving many analyst predictions, SMS continues to be one of the most successful mainstream mobile services, second only to voice, growing both in terms of usage and reach. However, all is not well for SMS. Price competition and the bundling of services are driving down revenues generated from peer-to-peer SMS. With MMS generally failing to plug the mobile data revenue gap, mobile operators are switching their attention to Mobile Instant Messaging Mobile Instant Messaging abbreviated as MIM is a presence enabled messaging service that aims to transpose the Internet desktop messaging such as ICQ or MSN experience to the usage scenario of being connected via a mobile/cellular device.  (IM) to drive up their mobile data revenue.

Even with the creative genius of many terminal vendors, there is something of a disconnection between SMS, MMS and other messaging verticals both in terms of revenue and disparate user experience. SMS, whilst being extremely effective in terms of usage and acceptance, has failed to evolve over the past decade and, MMS has fallen short of industry expectation. IM, with its richer interface, has been highly successful in the internet world, and is now - through the attentions of a number of key Internet players and the GSMA- gaining traction in the mobile arena.

As an IMS (1) See IP Multimedia Subsystem.

(2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS.
 commercial experienced vendor, NEC is able to realize a real migration path from today to the IMS world. In order to avoid any user's confusion, NEC's IP Messaging solution brings a "Pre-IMS" concept, which aims to naturalize nat·u·ral·ize  
v. nat·u·ral·ized, nat·u·ral·iz·ing, nat·u·ral·iz·es

v.tr.
1. To grant full citizenship to (one of foreign birth).

2. To adopt (something foreign) into general use.
 the mobile users to an IMS like service ready for IMS service deployment. IP Messaging solution also realizes a clear migration to OMA (1) See Object Management Architecture.

(2) (Open Mobile Alliance Ltd., La Jolla, CA, www.openmobilealliance.org) An organization formed in June of 2002 by the consolidation of the WAP Forum group and the Open Mobile Architecture Initiative.
 CPM (Converged IP Messaging) system to aim convergence for multi-media messaging service and bring paradigm shift A dramatic change in methodology or practice. It often refers to a major change in thinking and planning, which ultimately changes the way projects are implemented. For example, accessing applications and data from the Web instead of from local servers is a paradigm shift. See paradigm.  for messaging service.

For NEC IP Messaging represents the future vision and direction in the messaging arena that will allow operators to offer a complete integrated messaging experience and thus capitalize on this lucrative market. Through IP Messaging, subscribers will benefit from an enriched and simplified messaging experience.

NEC at 3GSM 2007 (NEC Stand: Hall 8, Booth 8A125)

At 3GSM 2007 in Barcelona, Spain from February 12 to 15, NEC will present its unique breadth of mobile, fixed, broadband and broadcasting network solutions, combined with its technical strength in IT. This exciting exhibit will demonstrate NEC's innovative solutions and services, and how they can help service providers around the world to rise to customers' challenges, meet end-user needs, provide added-value products and services, stay one step ahead of their competitor's through technological advantage, drive their businesses forward, and increase their bottom line. NEC will show the world a glimpse of tomorrow's technological promise, and invites you to come and witness for yourself how NEC can make your business "Go Further."

Don't miss the keynote of NEC's President Kaoru Yano, on "Redefining Vendors for Future Success" (Thursday, February 15, 2007, 9:10am - 10:50am)

Please visit NEC's 3GSM 2007 home page at http://www.nec.com/3gsm2007/ .

About NEC Corporation

NEC Corporation (TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
: 6701; NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: NIPNY) is one of the world's leading providers of Internet, broadband network and enterprise business solutions dedicated to meeting the specialized needs of its diverse and global base of customers. NEC delivers tailored solutions in the key fields of computer, networking and electron devices, by integrating its technical strengths in IT and Networks, and by providing advanced semiconductor solutions through NEC Electronics Corporation. The NEC Group employs more than 150,000 people worldwide and had net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 of approximately 4,825 billion yen (approx. $41.2 billion) in the fiscal year ended March 2006. For additional information, please visit the NEC home page at: http://www.nec.com or the newsroom at: http://www.nec.co.jp/press/en/

Source: NEC Corporation

Contact:
In Japan
Akiko Shikimori
NEC Corporation
a-shikimori@ay.jp.nec.com
+81-3-3798-6511


Copyright [c] 2007 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K.
COPYRIGHT 2007 Japan Corporate News Network K.K.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Feb 9, 2007
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