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NDS and Associated Press Conduct Successful Worldwide Data Broadcasting Network Trial; Electronic Newspaper With Video Transmitted In Seconds Via Satellite.


WEST DRAYTON, England--(BUSINESS WIRE)--Aug. 4, 1997--NDS Limited, the parent company of NDS See eDirectory.

NDS - Netware Directory Services
 Americas, and a leading worldwide provider of end-to-end solutions for digital broadcasting, today announced the successful completion of a major trial of its Data Broadcasting Network (DBN DBN Doing Business - Not
DBN De Bonis Non (Legal: appointment of a personal representative to a vacancy)
DBN Dial-Back Number
DBN Divisible by None (band)
DBN Deep Belief Network
).

Carried out in conjunction with Associated Press Television (APTV APTV Azienda Provinciale Trasporti Verona (Italy)
APTV Airport Public Transportation Vehicle
), the trial broadcast a data carousel of multimedia content simultaneously with APTV's international news video feed. The signal was uplinked from Teleport London International throughout North America, Europe and the Pacific Rim using the TDRSS TDRSS Tracking & Data Relay Satellite System
TDRSS Tracking and Data Relay Satellite Services
 4, Spacenet 3 and AsiaSat 2 satellites. The main content of the data carousel was an electronic copy of The Sunday Times including an MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  video clip.

The trial exceeded expectations, with the data transmitted at 6 Mbit/sec in addition to a sample 2 Mbit/sec video signal from APTV. The test was conducted using only a quarter of a single satellite transponder's bandwidth. Much higher bit rates (30 Mbit/sec + per transponder A receiver/transmitter on a communications satellite. It receives a microwave signal from earth (uplink), amplifies it and retransmits it back to earth at a different frequency (downlink). A satellite has several transponders. ) will be tested in future trials, which translates to the capability of transmitting an entire CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 to a PC in under three minutes.

At these bit rates a software package, such as Microsoft Office, could be simultaneously distributed to a whole continent within minutes. Future delivery mechanisms for cable and digital terrestrial television Digital Terrestrial Television (DTTV or DTT) is an implementation of digital technology to provide a greater number of channels and/or better quality of picture and sound using aerial broadcasts to a conventional antenna (or aerial) instead of a satellite dish or  will also be able to use DBN in parallel with television programming at similar data rates.

"There is a noisy debate as to whether the PC or the TV will win in the race to provide information and entertainment to the wired home of the future," says Dr. Abe Peled, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of NDS Ltd. "The marketplace will decide on the future winners.

"Data broadcasting will play a large part in the provision of multimedia information and electronic entertainment for both home and office users to PCs and TVs. The great advantage of our Data Broadcasting Network technology is that not only does it offer Internet information services See IIS.  at low cost, but that it works today."

"We see this type of technology as a key part of our future business strategy," said Michael Liebreich, director of marketing and strategic planning for Associated Press Television. APTV's strategy is to meet broadcasters' needs across the full range of video, text, photographic, graphics and software.

"DBN is attractive because it offers us a way of delivering all this content to our customers in one easy stream. The tests have shown that DBN works today and at speeds that open up a range of possible new services to our customers. We are excited to be working with NDS and look forward to future developments."

The trial transmitted the following data carousel:

-- The Sunday Times Internet edition with multimedia enhancements

(15 MByte in 20 seconds)

-- Fox baseball clip (5.4 MByte in 7 seconds)

-- TV Guide Promo (5 MByte in 7 seconds)

-- Simpson's MPEG video clip (3 MByte in 4 seconds)

About Associated Press

APTV was launched in 1994 as the video news arm of the Associated Press. It now provides international news video to over 170 broadcasters in 55 countries. It has established itself as the premier quality service, aggressive in its news gathering and achieving high editorial and production standards.

In addition to its international news service, APTV offers a sports news and highlights service, Sports News Television (SNTV SNTV Single Non-Transferable Vote (multi-candidate elections)
SNTV Sports News Television
SNTV Suspected Narcotics Trafficking Vessel
) as a joint venture with Transworld International Ltd. (TWI Twi  
n.
A variety of the Akan language spoken in Ghana.
). It also offers satellite services, a comprehensive video news archive, custom reports from around the world, and special services at major events such as the Hong Kong changeover.

The Associated Press is the world's oldest and largest news gathering organization with 93 world-wide and 143 US bureaus. APTV is part of Associated Press's overall strategic plan to provide the world's media with a comprehensive array of news gathering services. AP now supplies video, television graphics, text, audio, photos and computer software. It is headquartered in London and employs 300 staff and contract journalists.

For more information on APTV, contact Pippa Maries: APTV, Associated Press House, 12 Norwich Street, London EC4A 1BP; email: Pippa_Maries@ap.org; tel +44 171 427 4041; fax +44 171 583 0207.

About NDS

NDS Americas is located in Newport Beach Calif. and is part of the company's worldwide operations with corporate headquarters based in the United Kingdom. The company provides complete end-to-end solutions for digital broadcasting and has worldwide R&D, manufacturing and support facilities. NDS is a recognized leader in digital video compression, conditional access, and has proven systems integration and global support capabilities.

NDS is providing its advanced technologies, products and services to 18 of the 30 current and planned digital satellite and terrestrial broadcasting systems around the world. Some of NDS' key customers in the Americas include DIRECTV, INTELSAT, Galaxy Latin America, NetSat and Innova.

In addition, over 8 million subscribers around the globe use NDS conditional access systems to receive pay TV satellite and cable services. NDS plays a major part in developing open systems and the international standards for the digital broadcasting arena, providing the technology and market know-how to implement standards such as MPEG-2, DVB (Digital Video Broadcasting) An international digital television (DTV) standard that is the European and Far Eastern counterpart of the North American ATSC standard.  and DTTV See digital cable. .

NDS is part of the News Technology Group, responsible for News Corporation's high technology companies. NDS has won many awards for technology including an Emmy from The National Academy of Television Arts and Sciences
For the hip hop group see Natas (band)
The National Academy of Television Arts & Sciences or NATAS was created in 1955 to advance the arts and sciences of television.
 and in the UK, two Queen's Awards, one for Technology and one for Export.

CONTACT: NDS Americas Inc.

Lisa Hobbs, 714/725-2548

lhobbs@ndsamericas.com

or

NDS Corporate Affairs

Margot Field, +44 181 476 8158

mfield@ndsuk.com

or

The Benjamin Group Inc.

Daniel McKean, 408/559-6090

dmckean@sv.tbgi.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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