NCTA receives PRSA's Silver Anvil Award.The Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. (PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy ) has awarded this year's prestigious Silver Anvil Award of Excellence, which recognizes outstanding strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. planning and implementation, to the National Christmas Tree Association's (NCTA NCTA National Cable & Telecommunications Association (fka National Cable Television Association) NCTA National Cable Television Association (now the National Cable & Telecommunications Association) ) "Nothing Says Christmas More than a Real Tree" campaign. Drake & Company, a Chesterfield, Mo.-based association management company, and Smith and Harroff, an Alexandria, Va.-based marketing company, received the 2004 Silver Anvil Award of Excellence in the Integrated Communications category. The winning campaign was developed and implemented for the National Christmas Tree Association and was designed to encourage consumers to take time to renew--or build--holiday traditions. |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion