NBC REACHES OUT TO INTERNET IN FALL LINEUP ONLINE COMPONENTS KEY.Byline: GREG HERNANDEZ Staff Writer A broadband comedy channel, an interactive component to ``Law & Order: Criminal Intent'' and online first looks at some broadcast and cable shows before they air on television. Those are some of the digital components NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. announced on Monday as the fourth-place network unveiled its prime-time lineup for next fall and further signals the commitment to the Internet by the broadcast networks who are continually looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new platforms for their shows. ``We all know the power of television to connect with viewers and have an impact like no other medium,'' said NBC Universal Television Group NBC Universal Television Group is an American and global television production/distribution company and a subsidiary of NBC Universal. The company is comprised of four divisions: Universal Media Studios (formerly NBC Universal Television Studio), CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jeff Zucker. ``Now, we're seeing the power of the Web to capture those viewers, extend the television experience and build communities and a level of engagement like nothing else out there.'' One of the more ambitious online components is the launch of the new broadband comedy channel Dotcomedy.com, which will be anchored by content from such current NBC shows as ``Saturday Night Live This article is about the American television series. For the show related to Big Brother (UK), see Saturday Night Live (UK). Saturday Night Live (SNL ,'' ``The Office,'' ``The Tonight Show,'' ``Late Night With Conan O'Brien'' as well as such library titles as the first 10 years of ``Late Night With David Letterman Late Night with David Letterman was a nightly hour-long comedy talk show on NBC hosted by David Letterman. It premiered in 1982 and went off the air in 1993 after Letterman left NBC when he moved to Late Show on CBS. ,'' ``Dream On.'' ``Leave it to Beaver'' and ``Last Comic Standing Last Comic Standing is an American reality television talent show that premiered in 2003. The objective of the program is to select a comedian from a group, who will receive a development contract with the NBC television network and a special first to air on the cable-TV .'' The comedy site will also include original content including blogs and podcasts. The Firstlook.com site will premiere up to four episodes of shows from NBC as well as the NBC Universal-owned cable channels USA, Sci-Fi, and Bravo. ``The network strategy is, `Look, we know that consumers are spending more and more time online and we know there are certain activities that they do online that have nothing to do with television. Let's see if we can't grab part of that activity as well,'' observed Todd Chanko, an analyst with Jupiter Media Research in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . ``I don't think this is tantamount to abandoning the traditional television paradigm, it's about adding another dimension,'' Chanko added. NBC Universal on Monday also announced the completion of its acquisition of the Web site iVillage, where there will be a makeover contest connected to the ``Today'' morning show and a new one-hour daily program called ``iVillage Live'' to debut in December and be streamed live on iVillage.com and on NBC Universal owned and operated stations. The ``Law & Order: Criminal Intent'' feature gives fans the opportunity to be online detectives on NBC.com and figure out the killer before each week's episode actually airs. Correct solutions make the viewer eligible for a season-end grand prize. NBC.com will offer interactive features for the fall new series ``Heroes,'' ``Friday Night Lights'' and ``30 Rock'' and for returning reality shows ``The Biggest Loser'' and ``Deal or No Deal.'' Chanko thinks some of the new features will click while others may fall by the wayside. ``I'm not sure what portion of the `Law & Order' audience will sit around (doddering dod·der·ing adj. Infirm, feeble, and often senile. Adj. 1. doddering - mentally or physically infirm with age; "his mother was doddering and frail" doddery, gaga, senile ) online,'' he said. ``But if they can help us retain an interest in the program and maybe even drive traffic back to the actual broadcast, it's a good thing.'' greg.hernandez(at)dailynews.com (818)713-3758 |
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