NBC Agency Expands Use of Teletrax Monitoring to Top 150 U.S. Markets; Video Asset Management Firm Expands Network to Satisfy Client Demand.

LAS VEGAS -- NBC Affiliate Advertising and Promotion Services (AAPS), part of The NBC Agency, the internal advertising agency for NBC Universal, will expand its use of Teletrax to include the top 150 U.S. television markets, it was announced today at NATPE 2006, the annual conference of the National Association of Television Program Executives. A subsidiary of Medialink Worldwide Incorporated (Nasdaq: MDLK), Teletrax provides vital broadcast television intelligence to video content providers such as entertainment companies, news organizations, TV syndicators, and the advertising industry.

With a number of new and existing clients seeking added depth to their video monitoring and analysis, Teletrax has entered the next phase to grow its television tracking network from the top 125 to the 150 largest U.S. television markets. The NBC Agency supports the promotional and advertising needs of all NBC Universal-owned television entities including NBC network entertainment, news, sports and corporate divisions, as well as its cable, Internet, and syndicated properties. The NBC Agency is the first advertising and promotion agency to sign on for this expanded market coverage, which will increase its ability to determine the effectiveness of its marketing campaigns through the electronic monitoring of on-air network promotions.

"We have been using Teletrax's video watermarking and monitoring service for the past year and are extremely pleased with the invaluable broadcast intelligence it has provided as we monitor the success of our campaigns," said Scot Chastain, vice president of NBC AAPS. "Our decision to partner with Teletrax as it continues to expand its market coverage will enable us to further determine the effectiveness of our advertising and promotional activities across the entire NBC broadcast network."

"We are delighted that The NBC Agency has agreed to partner with Teletrax as we continue the expansion of our U.S. monitoring network and reporting capabilities," said Andy Nobbs, president of Teletrax. "Our ability to meet the growing needs of our clients, across all of our served markets, further demonstrates our commitment to providing the industry with a broadcast monitoring standard."

Through its extended network, Teletrax provides video content owners, such as news broadcasters, entertainment programmers and advertisers, with the ability to track and monitor content such as short- and long-term programming and airings of TV promotions and advertising spots throughout the largest markets in the United States and Canada. Since its inception, the Teletrax global monitoring network has experienced rapid growth, and is now deployed in nearly 50 countries and covers nearly 1,100 channels in North America, Europe, Asia, Australia, the Middle East and South America.

Entertainment, news and media organizations both within and outside of the United States that are also using Teletrax for the tracking of news video, advertising or promotional content include BBC, Buena Vista Television, ABC Television Network, Tribune Entertainment, NBC Universal Domestic Television, Reuters Television, NBC News Channel, Advanced Results Marketing, Mercury Media, Media Review International, Internet Broadcasting Systems and Medialink. A number of other companies are also in active trials with the Teletrax service.

Teletrax is an exhibitor at this year's NATPE conference, which is taking place at the Mandalay Bay Hotel & Convention Center in Las Vegas on January 24-26. NATPE is a broadcast industry tradeshow targeting the global television community. Teletrax's booth (#637) is located on the convention center's show floor.

About Teletrax:

Teletrax (www.teletrax.tv) is the world's first dedicated global video broadcast monitoring and video asset management service. Launched in 2002, Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, TV sports producers and distributors, brand marketers, corporate communicators, and advertising and public relations agencies. Headquartered in London, Teletrax has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.

About The NBC Agency:

The NBC Agency, founded in November 1999, is a multi-award winning advertising team that made "Must See TV" a household slogan and reinforced the term "appointment television" for NBC programming. It is a unique, full-service advertising agency servicing the advertising and promotional needs of all NBC - Universal owned entities, which include entertainment, news, sports and corporate divisions of NBC as well as the cable, Internet and syndicated properties and brands that the company owns or holds an equity interest in, such as CNBC, MSNBC and MSNBC.com, Bravo, USA, Sci Fi, Universal HD, Sleuth, Telemundo and NBC Universal Television Distribution.

About Medialink:

Medialink (www.medialink.com) is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming, press release newswire distribution, and photography production and digital distribution. Through its subsidiary, Teletrax(TM), Medialink also provides global television tracking and media asset management services to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London.

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