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NBA Unveils "NBA.com Highlight Mixer".


- Easy-to-Use Feature Powered by Eyespot Allows Fans to Create Customized Video Highlight Packages from 2007 NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 All-Star Game An all-star game is an exhibition game played by the best players in their sports league. The players are often chosen by a popular vote of fans of the sport and the game often occurs at the halfway point of the regular season, although this is not the case for some all-star games  and NBA Season -

- Fans Can Access NBA Game Clips, Photos, Team Logos and Popular Songs -

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- The NBA announced today the launch of the "NBA.com Highlight Mixer," a new feature that will allow basketball fans to create customized video packages with top plays and highlights from the 2007 NBA All-Star Game and throughout the 2006-07 NBA season directly on NBA.com.

Powered by Eyespot, a leading developer of easy-to-use video editing See nonlinear video editing and video editor.  and remixing tools, the "NBA.com Highlight Mixer" will provide fans with access to hundreds of NBA video clips from games, photographs of their favorite NBA players and team logos of all 30 NBA teams. Additionally, special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques.  and popular songs from record labels including Geffen, Drive-Thru, ATO ATO Australian Taxation Office
ATO Ambito Territoriale Ottimale (Italy)
ATO Alpha Tau Omega
ATO Air Traffic Organization (FAA)
ATO Arab Towns Organization
ATO Air Tasking Order
ATO Assemble To Order
, 1720 Records, Surfdog Records Surfdog Records is a record label and music publishing company based in Encinitas, California, The United States of America with close ties to the local music and surfing communities.  and Chime Entertainment will be available to be mixed into the highlight packages and set as background tracks.

The collection of video clips on NBA.com will be searchable and indexed by teams, dunks, jumpers, buzzer beaters, still photos and other options. Clips of new NBA games will be added each week, giving fans the ability to continually create new videos and share them with friends on NBA.com or through emailed or posted links that direct back to the "NBA.com Highlight Mixer."

"The NBA.com Highlight Mixer provides our fans with easy-to-use editing tools along with the broadest selection and highest quality of NBA highlights on the Internet," said Steve Grimes Steve Grimes (born 4 June 1962, Liverpool) was the rhythm guitarist of Liverpool based pop group, The Farm. He was also one of its founder members in the 1980s under the name 'Soul of Socialism'. , Vice President of Interactive Services for NBA Entertainment NBA Entertainment is a network production for NBA TV. . "Beginning with video clips from the exciting 2007 NBA All-Star Game, our fans will be able to develop custom NBA video highlight reels of their favorite teams and players throughout the season."

The "NBA.com Highlight Mixer" will provide fans with the ability to:

* Save favorite clips to their online media lockers

* Explore public galleries of video clips created by other fans

* Create groups with other fans for creating and sharing

* Rate highlight packages created by other fans

"Fans not only want to watch video online, but also interact with it and make their own video mixes. The NBA, with a website already rich in video content, saw the opportunity to reach sports fans in a new and unique way by offering video mash-ups," said Laurie Racine, SVP SVP S'il Vous Plaît (French: Please)
SVP Senior Vice President
SVP Schweizerische Volkspartei (Swiss People~s Party)
SVP Society of Vertebrate Paleontology
SVP Social Venture Partners
SVP St Vincent de Paul
 of Business Development and Strategy at Eyespot. "Using Eyespot's online editing tools, NBA fans now have access to high-quality official NBA videos and photos, straight from the source, allowing users to individualize in·di·vid·u·al·ize  
tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es
1. To give individuality to.

2. To consider or treat individually; particularize.

3.
 and create videos of their own to watch and share with other fans and friends."

Eyespot's white label technology platform will be completely integrated into NBA.com, providing users with a seamless experience. The "NBA.com Highlight Mixer" will deliver all of the unique and innovative video editing features, including transitions and special effects that are also available to visitors on Eyespot.com.

About NBA.com

Launched in November 1995, NBA.com consistently ranks as one of the top sports sites on the Internet averaging more than 2.8 million daily visits, with more than 50 percent of its traffic coming from outside the United States. This season, the league's Web site is providing fans with access to a full season of live NBA game webcasts through NBA LEAGUE PASS NBA League Pass is an Out-of-Market Sports Package distributed by most cable and satellite providers in North America. The package allows its subscribers to see up to 40 out-of-market National Basketball Association games a week using local and regional television networks.  Broadband, a revamped fantasy section with new games, interactive fan elements and more broadband highlights than ever before through NBA TV Broadband.

Overall, the NBA has long been a leader in unveiling groundbreaking features that utilize the latest technologies, enhancing the overall NBA game experience for fans. The NBA was the first major professional sports league to offer live broadcasts of games on mobile phones (Jan. 2007), feature live games in high definition on its channel (NBA TV, February 2003), and deliver a live video webcast of a game (NBA.com, April 2001).

About Eyespot

Eyespot changed the landscape of online digital media when it offered the world's first suite of online video editing and remixing community applications, where consumers can easily upload, edit, mix together and share video clips, audio files or photos in one place online. The company was founded in 2005 by digital media and technology industry veterans and is based in San Diego, Calif. Eyespot can be found on the web at http://www.eyespot.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 20, 2007
Words:724
Previous Article:Guitar Center, Inc. to Hold Fourth Quarter 2006 Earnings Call on February 26, 2007.(Financial report)
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