NBA All-Star 2007 Celebration in Las Vegas Proves Overwhelming Success.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The weeklong celebration of NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= All-Star 2007 in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. resulted in TNT's first prime time victory of the season and the most watched NBA All-Star Saturday Night in the event's 22-year history on TNT TNT: see trinitrotoluene. TNT in full trinitrotoluene Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene. , as well as record-breaking results in NBA.com video streams and weekly traffic, NBA merchandise sales and partnership activation, fan attendance at NBA All-Star Jam Session presented by adidas, U.S. and domestic media coverage, appearances by current players and NBA legends, and NBA Cares community-based events. Following is a look at the results of NBA All-Star 2007: Economic Impact * The first-ever NBA All-Star held in a non-NBA city scored big, as the Las Vegas Convention and Visitors Authority The Las Vegas Convention and Visitors Authority (LVCVA) is a public agency that runs the Las Vegas Convention Center, Cashman Center, and Cashman Field and is responsible for the advertising campaigns for the Clark County, Nevada area. estimated that 85,000 people visited Las Vegas to experience the All-Star festivities fes·tiv·i·ty n. pl. fes·tiv·i·ties 1. A joyous feast, holiday, or celebration; a festival. 2. The pleasure, joy, and gaiety of a festival or celebration. 3. . These visitors generated an estimated $90.6 million in non-gaming economic impact. Television Coverage * Led by NBA All-Star coverage, TNT posted its first prime time victory of the season, knocking USA Network out of the top spot for the first time this year. * TNT's coverage of the NBA All-Star Game An all-star game is an exhibition game played by the best players in their sports league. The players are often chosen by a popular vote of fans of the sport and the game often occurs at the halfway point of the regular season, although this is not the case for some all-star games delivered more than 6.8 million viewers and ranks as ad-supported cable's No. 1 program for the year to date. * NBA All-Star Saturday Night presented by EA SPORTS was the most watched in the event's 22-year history on TNT, delivering 3.46 million households. * All-Star programming on TNT throughout the weekend reached a total of 34.5 million unduplicated viewers. NBA.com * Fans accessed a record 6.5 million video clips through NBA TV Broadband on NBA.com, besting the 5.3 million accessed during All-Star 2006 in Houston by nearly 25 percent. * A record of more than 175,000 hours of video was watched on NBA.com, eclipsing the previous record of 130,000 hours during All-Star 2006 by 35 percent. * Set the all-time record for All-Star weekly traffic with 25 million visits. * Set an all-time, single day record for video traffic on Sunday, Feb. 18 with 2.5 million videos accessed, eclipsing the previous record of 1.9 million set during All-Star 2006 (Monday, Feb. 20) by 30 percent. Media Coverage * An all-time high of over 2,000 media covered All-Star events, including 329 international reporters from 32 countries. Merchandise Sales * Sales of All-Star merchandise eclipsed the previous record by 54 percent set in 2004 in Los Angeles. NBA All-Star Jam Session Presented by adidas * A record of 136,311 fans visited the league's ultimate interactive basketball experience at Mandalay Bay Convention Center The Mandalay Bay Convention Center is one of the largest privately owned and operated convention centers in the world. The 1 million square foot facility is owned by MGM Mirage. It is attached to the Mandalay Bay Resort and Casino and adjacent to the Mandalay Bay Events Center. , eclipsing the previous record of 126,218 fans who visited during All-Star 2004 in Los Angeles. * Nearly 200,000 items were given away or won by fans that attended Jam Session. Marketing Partnerships * A record 30 partners conducted grassroots promotions, hosted events, and launched new products and advertising this year, the most partnership activation in NBA All-Star history. * A record 22 NBA partners participated at Jam Session including adidas' Believe in 5ive Court; the Toyota Zone, which launched a community relations program That command function that evaluates public attitudes, identifies the mission of a military organization with the public interest, and executes a program of action to earn public understanding and acceptance. with Chris Paul; and T-Mobile's "Get Inside the Mind of Dwyane Wade" fan exhibit that included an interactive two-story display. NBA Cares * Conducted a record 20 community-based events over seven days during All-Star week, which included the building of two homes through Habitat for Humanity Habitat for Humanity, nonprofit ecumenical Christian organization that enables low-income people to own affordable, livable housing. Headquartered in Americus, Ga., it was founded in 1976 by businessman Millard Fuller and his wife. and a Learn & Play Center at Mabel Hoggard Elementary School. * Unveiled a record four new basketball courts and dedicated for the first time ever a gymnasium at the Agassi Prep Academy. NBA Players and Legends * A record 424 appearances were made by current and legendary NBA players during All-Star, including the NBA Legends Brunch. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion