NBA, WNBA and Southwest Airlines Renew Partnership.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= : --Expanded Community Initiatives Include Touring National Civil Rights Basketball Exhibition -- --"Shoot For Hope" Program Benefiting Physically Ill or Disabled Youth to Expand to WNBA WNBA Women's National Basketball Association WNBA World Ninepin Bowling Association WNBA Wannabe Nasty Boys Association WNBA Women's National Book Association, Inc. WNBA Warszawski Nurt Basketu Amatorskiego -- The NBA, WNBA and Southwest Airlines This article is about the American airline. For the former Japanese airline, see Japan Transocean Air. For the British airline, see Air Southwest. Southwest Airlines Co. have expanded their marketing partnership with a new multi-year agreement that will increase the community outreach efforts of the three organizations to feature a new tour of a civil rights basketball exhibition and the expansion of the "Shoot For Hope" program to the WNBA. Southwest Airlines has renewed it's partnership with the NBA and WNBA to connect with the leagues' fan bases. In addition, Southwest Airlines will involve their Employees, their most important asset, in their NBA programs. "The NBA and WNBA partnership has been extremely valuable for Southwest Airlines, and we are excited about this renewal and our plans with the leagues," said Southwest Airlines Senior Vice President of Marketing Joyce Rogge. "These leagues continue to present us with innovative opportunities that connect our corporate principles of spirit and pride directly with the passion of basketball fans." "Southwest Airlines has proven to be a savvy marketing partner whose special brand of pride and humor demonstrates their ability to understand and connect with their Customers," said Heidi Ueberroth, NBA Entertainment Executive Vice President. "We are excited to renew and expand this relationship into new areas with meaningful initiatives that are true to Southwest's corporate culture and resonate with our fans." The NBA and Southwest Airlines will conduct the first ever tour of the National Civil Rights Museum exhibition, based in Memphis, TN, titled "The Quest for Equality: African-American Pioneers in the Sport of Basketball." The exhibit, which traces the history of African-American athletes who sought to gain access and equality in the sport of basketball, includes artifacts artifacts see specimen artifacts. and historical information dating back to 1891. The NBA and Southwest Airlines will bring the exhibit, which will travel during the 2005-06 NBA season, to four NBA cities that Southwest Airlines serves. The NBA and Southwest will also expand the "Shoot For Hope" program, which debuted in November 2004, to include a regular series of events with the WNBA, as well as a 30-minute television show about the initiative on NBA TV. "Shoot For Hope" selects young people who are working to overcome health issues or physical disabilities for a special experience that includes an all expense-paid trip on Southwest Airlines to an NBA or WNBA game. While at the game, the family experiences the VIP treatment including meeting players, an in-arena tour and special NBA and WNBA gifts. Last season, six families received NBA Shoot For Hope experiences which included meetings with Shaquille O'Neal, Yao Ming, Tracy McGrady, Tim Duncan, Mark Cuban and Rick Barry. As the Official Airline of the NBA and WNBA, Southwest Airlines will also support NBA and WNBA media including NBA TV, NBA.com and advertising on nationally-televised games. About Southwest Airlines Southwest Airlines (NYSE NYSE See: New York Stock Exchange : LUV LUV Light Utility Vehicle LUV Love LUV Southwest Airlines (NYSE stock symbol) LUV Linux Users of Victoria LUV Love Ur Voice (band) LUV Luxury Utility Vehicle ), the nation's largest carrier in terms of domestic passengers enplaned, currently serves 60 cities in 31 states. Based in Dallas, Southwest currently operates more than 3,000 flights a day and has 31,000+ Employees systemwide. About the NBA Since its founding in 1946, the NBA has become a global phenomenon that transcends national boundaries. With 30 teams in the United States and Canada, NBA games and related programming are broadcast to 214 countries in 43 languages. The NBA is one of the largest suppliers of sports television and Internet programming in the world. Through NBA Entertainment, the league's award-winning production and programming division, the league produces NBA TV, a 24-hour television network, weekly television shows, and exclusive content for each of the NBA's team web sites, and the league's official sites, NBA.com, WNBA.com and NBDL NBDL National Basketball Development League NBDL Naval Biodynamics Laboratory NBDL National Biodynamics Laboratory .com. The league has also continued its partnerships with the leading Internet content and technology providers to bring the game experience even closer to its fans worldwide. For more information on the NBA, visit NBA.com. About the WNBA The WNBA tipped off its ninth season on Saturday, May 21, 2005 under the leadership of new President Donna Orender. In 2004, for the sixth consecutive season, more than two million fans attended WNBA games. Also in 2004, three consecutive WNBA Finals sellout crowds witnessed the Seattle Storm defeat the Connecticut Sun to capture its first WNBA Championship. WNBA programming is broadcast on ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , ESPN ESPN Entertainment and Sports Programming Network , ESPN2 and NBA-TV. For more information, visit WNBA.com. About the National Civil Rights Museum The NCRM NCRM National Civil Rights Museum (Memphis, Tennessee) , located at the Lorraine Motel in Memphis, TN, the assassination Assassination See also Murder. assassins Fanatical Moslem sect that smoked hashish and murdered Crusaders (11th—12th centuries). [Islamic Hist.: Brewer Note-Book, 52] Brutus conspirator and assassin of Julius Caesar. [Br. site of Dr. Martin Luther King, Jr. in 1968, chronicles key episodes of the American civil rights movement The American Civil Rights Movement is divided into two distinct, but related periods:
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