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NATIONAL TEXTILE WEEK CONSUMER ADVISORY: SHOPPING TIPS ON TEXTILE PRODUCTS

 NEW YORK, Oct. 11 /PRNewswire/ -- The U.S. fiber, textile, apparel and home fashions industry accounts for one out of every 10 manufacturing jobs in this country, and this industry's 1,761,700 workers will celebrate National Textile Week, Oct. 17-24.
 Extensive research shows that American consumers have long considered U.S.-made textile products to be superior to imported products. However, imports have surged for more than a decade, contributing to the loss of more than 500,000 jobs in the U.S. textile, apparel and home fashions industry. As a result, country-of-origin has become more important than brand in many shoppers' minds, according to research by Demand Factors of St. Louis.
 The Crafted with Pride in U.S.A. Council, a non-profit marketing organization for U.S. textile product producers and suppliers, urges consumers to look for a "Made in U.S.A." label and offers other advice that can help smart shoppers determine the quality and value of textile products:
 -- Check care labels, noting whether the item should be dry cleaned or laundered.
 -- Check for different materials in the same garment, since suede or leather on a cloth garment means it will probably require more expensive "spot cleaning."
 -- Check for sturdy seams. Light should not show through easily when a seam is stretched gently.
 -- Check buttons and buttonholes to be sure buttons are well secured but have adequate space behind them for easy buttoning. Buttonhole edges should be sewn tightly.
 -- Look for deep hems and adequate fabric at seams, since these are necessary if you ever need to lengthen or extend a garment.
 -- Examine binding on cut edges and seams to be certain they are well bound enough to prevent fraying.
 -- Look for rivets or triangular stitching at major stress points, which is especially important on the pockets of jeans.
 -- Check labels that tell you where the garment or home textile product was made, since sizes of foreign-made items may vary or be stated in unfamiliar terms. Americans find that U.S.-made garments provide more consistent sizing and dependable fit, according to consumer polls.
 -- Compare prices. Despite the use of low-wage foreign workers, particularly in the Far East, Marketing Research Corporation of America has found that the average price of imported apparel products has exceeded or equaled the average price of U.S.-made apparel products in every year since 1985.
 Robert Swift, executive director of the Crafted with Pride in U.S.A. Council, said that "buying U.S.-made textile products provides more than good value -- it helps save American jobs." Swift said that if every American would switch just $30 a year from purchases of imported apparel or home textile products to U.S.-made versions, more than 100,000 U.S. jobs could be saved without spending any additional money.
 -0- 10/11/93
 /CONTACT: Gordon Clark of The Rowland Co., 212-527-8874/


CO: Crafted with Pride in U.S.A. Council ST: IN: TEX SU:

CK -- NY034 -- 0728 10/11/93 14:13 EDT
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Publication:PR Newswire
Date:Oct 11, 1993
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