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NATIONAL PARKS GROUP GETS COLLAR STARCHED; BUSINESS CEO TO CHAIR NATIONAL ENVIRO GROUP

 NATIONAL PARKS GROUP GETS COLLAR STARCHED;
 BUSINESS CEO TO CHAIR NATIONAL ENVIRO GROUP
 WASHINGTON, Sept. 21 /PRNewswire/ -- The chairman and president of the Kansas City, Mo.-based Faultless Starch/Bon Ami Company, Gordon T. Beaham III, will assume the chairmanship of the board of trustees for the National Parks and Conservation Association (NPCA) on Sept. 25. Beaham's term comes on the eve of the venerable environmental organization's 75th anniversary.
 "I am honored and privileged to serve in the struggle to preserve and protect America's national parks," he declared. Beaham served for six years as an NPCA trustee and, after a year's hiatus, was asked again to serve on the board.
 "Our national parks are like jazz: one of the few truly and uniquely American contributions we as a culture have given to human civilization," Beaham stated. "The parks are the ecological and cultural anchors of our environment and our heritage and represent not just the past but our present and our future. In them we can see where we have been, where we are and, perhaps if we are wise enough, look to where we go from here."
 "The future of NPCA is in good hands," said NPCA President Paul Pritchard. "Gordon is definitely not 'business as usual.' He represents what we all see as a new wave of business leaders who dispute the myth that the environment is the enemy of business."
 Beaham stated, "I have what you might call a mid-westerner's version of 'environmental pragmatism.'" It derives from the now famous NASA picture of what Beaham described as a "beautiful small blue Earth, marbled with white clouds, suspended against the black emptiness of space." Beaham was so moved that he wrote a letter to the editors of the Whole Earth Epilogue, which they, in turn, printed. In it he laid out some of his thinking on the role of business and environment: Business must "delicately restructure (its) priorities, re-direct technology toward what's ecologically necessary and therefore beautiful, and redefine 'progress' so that its definition includes mankind's finite economical survival on this beautiful, finite Whole Earth." That was in 1974.
 Beaham has served on the boards of many corporations and organizations including Northwestern Mutual Life Insurance, Grocery Manufacturers of America, Princeton University Alumni Council, the Midwest Research Institute, Boys & Girls Clubs of K.C., and Mercantile Bank of Kansas City.
 A former member of the U.S. Navy Underwater Demolition Team 22, Beaham is currently raising money for a special memorial park at Little Creek, Va., honoring Navy UDT/Seals who died serving their country.
 Beaham graduated in 1958 from the Harvard School of Business Administration and received his bachelor of science degree from Princeton and has been with Faultless Starch/Bon Ami since 1960. He resides with his wife, Nancy D. Beaham, in Shawnee Mission, Kan. The Beahams have four children, Catherine, Carolyn, Robert and David.
 The Faultless Starch/Bon Ami Company is a family owned company that manufactures laundry and home cleaning products. It has been committed to providing safe, quality household products that are in tune with consumers' lifestyles for more than 100 years.
 The National Parks and Conservation Association is America's only private, non-profit citizen organization dedicated to the protection and preservation of America's national parks. Founded in 1919, NPCA today has more than 300,000 members.
 -0- 9/21/92
 /CONTACT: Nick Clark of the National Parks and Conservation Association, 202-223-6722, ext. 120/ CO: National Parks and Conservation Association ST: District of Columbia IN: SU: PER


TW -- DC005 -- 1541 09/21/92 09:54 EDT
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Publication:PR Newswire
Date:Sep 21, 1992
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