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NATIONAL MEDIA CORPORATION REPORTS SECOND FISCAL QUARTER RESULTS

 -- Net Loss of $1.5 Million Reflects Litigation Settlement
 and Other Charges Totaling $2.5 million
 -- Net Revenues of $45.9 Million Were Record
 (In thousands except Second Quarter Ended Six Months Ended
 per share amounts) September 30 September 30
 1993 1992 1993 1992
 Revenues $45,863 $34,850 $90,295 $73,573
 Net Income (Loss) ($1,522) $ 1,396 $ 811 $ 3,150
 Net Income (Loss)
 Per Share ($.13) $ .11 $ .06 $ .25
 Weighted Average
 Common Shares
 Outstanding 11,643 12,761 13,105 12,742
 PHILADELPHIA, Oct. 28 /PRNewswire/ -- National Media Corporation (NYSE: NM) today reported a net loss for its second fiscal quarter ended September 30, 1993 of $1.5 million, or $.13 per share, compared with net income of $1.4 million, or $.11 per share, a year ago.
 The loss in the quarter was attributable to litigation settlement costs, related legal fees, and other charges, all of which totaled $2.5 million.
 Net revenues in the quarter reached a record $45.9 million, 32 percent above the prior year's quarter, led by extremely strong growth in U.S. infomercial activities. Non-infomercial (principally retail) sales of the company's products declined in the quarter from the previous year's level which had reflected very strong sales of the company's Juice Tiger juicing machine in the summer of 1992. International sales of infomercial products declined slightly because of the negative effects of foreign currency movements. On a local currency basis the company's foreign revenues increased by 22 percent in the quarter.
 Included in the company's expenses in the quarter are the settlement with Ronic, S.A. which amounted to $1.5 million; the final write-down of the company's liquidated Juice Tiger inventory of $200,000; legal costs of $538,000 to defend previously described litigation; and a charge of $227,000 to write-off expenses in connection with a public stock offering that was terminated earlier in the year.
 John J. Turchi, Jr., Chairman and Chief Executive Officer of National Media said, "Fundamentally, this was a very solid quarter for National Media. Our revenue growth in the U.S. was led by the Tony Little Target Training System, along with a number of other successful products. In Europe, we continue to see strong results even as we open new markets such as Italy, where we went on the air in September."
 Mr. Turchi added, "The decline in non-infomercial revenues from a year ago reflects an important shift in our retail strategy to avoid taking large inventory positions to support retail sales. Rather than building National Media's inventory levels for retail distribution, we have chosen to work with a number of established manufacturers in our various product categories who are distributing our products to retailers. These companies have the plant capacity and retail relationships to support this effort, freeing National Media to build our global direct response marketing business."
 -0- 10/28/93
 /CONTACT: Craig A. Streem, Vice President/Investor Relations, of National Media Corp., 215-772-5035/
 (NM)


CO: National Media Corp. ST: Pennsylvania IN: REA SU: ERN

TS-LM -- NY044 -- 7859 10/28/93 11:38 EDT
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Publication:PR Newswire
Date:Oct 28, 1993
Words:513
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