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NATIONAL MEDIA CORPORATION REPORTS FOURTH QUARTER NET INCOME OF $1.1 MILLION AND LOSS OF $4.9 MILLION FOR FISCAL YEAR

 NATIONAL MEDIA CORPORATION REPORTS FOURTH QUARTER NET INCOME
 OF $1.1 MILLION AND LOSS OF $4.9 MILLION FOR FISCAL YEAR
 PHILADELPHIA, June 15 /PRNewswire/ -- National Media Corporation (NYSE: NM) today reported a consolidated net loss for the year ended March 31, 1992, of $4.9 million, or $.44 per share, compared with income of $2.6 million, or $.23 per share, a year ago.
 For the fourth quarter, the company reported net income of $1.1 million, or $.09 per share, compared with a loss of $627,000, or $.06 per share, a year ago.
 Effective April 1, 1991, the company sold its wholly owned subsidiary, National Syndications, Inc. for $5.0 million, recognizing an after-tax gain of $2.2 million.
 "Our return to profitability in the fourth quarter is an important milestone for us," said John J. Turchi Jr., chairman and chief executive officer of National Media. "We have spent the better part of the year building a new management team and implementing our new strategy, and these efforts are now bearing fruit. We are seeing higher sales levels and are making more efficient use of our advertising dollars. In addition, the Quantum acquisition has brought us a strong franchise in Europe that we have already begun to exploit. The combination of their existing cable contracts and our program library have made us a leader in the direct response marketing industry in Europe. The company is well positioned for continued growth in the U.S. and internationally as we deepen our product offerings and penetrate additional international markets."
 Net revenues for the year were $102.2 million, up slightly over last year. Fourth quarter revenues increased to $35.7 million from $13.9 million as a result of improved consumer response to the company's products, particularly the Juice Tiger and ColorCote 2000.
 For the full year, the level of media purchases increased 4.1 percent from the previous year, reflecting the decline in consumer response in the first half of this year. As revenue growth improved during the second half of the year, the cost of media purchases also grew, although at a slower rate, demonstrating more efficient and productive use of advertising.
 The company considers the following as highlights:
 -- Fourth quarter revenues reached $35.7 million as compared to $13.9 million in the prior year.
 -- Full year results reflect after-tax gain of $2.2 million from sale of National Syndications, Inc.
 -- National Media completed the acquisition of certain assets of Quantum Marketing International and related companies, thereby extending its marketing capabilities into Europe and Canada.
 -- National Media's fourth quarter income before depreciation, amortization and other non-cash items totalled $1.9 million.
 NATIONAL MEDIA CORPORATION AND SUBSIDIARIES
 (Thousands, except per-share amounts)
 Periods ended Quarter Year
 March 31 1992 1991 1992 1991
 Revenues $35,700 $13,900 $102,217 $102,112
 Net income (loss):
 Continuing operations 1,057 562 (7,022) 4,047
 Gain on sale of NSI --- --- 2,169 ---
 Loss from discontinued
 operations of NSI --- (1,189) --- (1,436)
 Net income (loss) 1,057 (627) (4,853) 2,611
 Per share:
 Net income (loss):
 Continuing operations $.09 $.05 $(.64) $.36
 Gain on sale of NSI --- --- .20 ---
 Loss from discontinued opers. --- (.11) --- (.13)
 Net income (loss) .09 (.06) (.44) .23
 /delval/
 -0- 6/15/92
 /CONTACT: William H. Campbell, vp and secretary of National Media, 215-482-9800/
 (NM) CO: National Media Corporation ST: Pennsylvania IN: ADV SU: ERN


MK-LJ -- PH020 -- 0206 06/15/92 13:28 EDT
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Date:Jun 15, 1992
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