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NATIONAL DAIRY COUNCIL RESPONDS TO SOKOLOF AD

 NATIONAL DAIRY COUNCIL RESPONDS TO SOKOLOF AD
 ROSEMONT, Ill., June 10 /PRNewswire/ -- The National Dairy Council


has issued the following statement in regard to an advertisement placed by Phil Sokolof that appears in several major newspapers today, June 10:
 Phil Sokolof's "important information to the American Public" omits certain significant facts regarding milk, school lunch and good nutrition:
 -- School lunches must provide a choice of milk. Schools participating in the National School Lunch Program are required to serve both fluid whole milk and fluid unflavored lowfat milk. This option is important because many children prefer the taste of whole milk and might not drink milk at all, opting for a beverage with fewer or no nutrients. Sokolof is suggesting a reduction in choice.
 -- Children need diets that support growth and development -- diets higher in calories than those of adults and diets with foods high in nutrients, such as milk. If a child's diet needs to be modified to include less fat, the appropriate place to start is with decreasing foods that are low in nutrients. Snack foods generally fall into this category.
 -- Many children in this country fail to meet the RDA for calcium, an essential nutrient. This fact indicates that children are not over- consuming any type of milk.
 -- Research consistently supports the fact that federal Child Nutrition Programs are carefully planned to provide students with the recommended nutrients their developmental stages require. School food service directors are advised by USDA to follow current dietary recommendations for children.
 -- According to current estimates from the Food Research and Action Center in Washington, D.C., one out of every eight American children goes hungry every day. For many of these children, the school lunch provides the single most important source of foods and nutrients. Milk is an important part of this lunch.
 -0- 6/10/92
 /CONTACT: Lisa Coe and Chris Zimmerman of National Dairy Council, 708-803-2000/ CO: National Dairy Council ST: Illinois IN: FOD SU:


SM -- NY068 -- 8946 06/10/92 16:16 EDT
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Date:Jun 10, 1992
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