NASCAR Extends Partnership With Alan Taylor Communications for Consumer Public Relations Support.Business Editors/Sports Writers DAYTONA BEACH Daytona Beach (dātō`nə), city (1990 pop. 61,921), Volusia co., NE Fla., on the Atlantic coast and Halifax River (a lagoon); inc. 1876. Center of a rapidly urbanizing area, in a region settled by Spanish Franciscans in the 17th cent. , Fla.--(BUSINESS WIRE)--Jan. 13, 2003 Focus Will be On Top Tier National Media Markets, Particularly in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles and Chicago As part of a continuing initiative to raise its profile nationally and in America's major markets, NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. announced today that New York-based Alan Taylor Communications (ATC ATC Air Traffic Control ATC Average Total Cost ATC Certified Athletic Trainer ATC At the Center (Hartford, Maine retreat center) ATC Applied Technology Council ATC All Things Considered ) has again been retained for consumer public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most services in 2003. The agency will execute all activities through an integrated effort with NASCAR PR. ATC, which has been on board with NASCAR since December of 2000, will continue to focus on activities to drive coverage of races in the NASCAR Winston Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series. In addition, ATC will work to drive consumer media coverage of NASCAR, its drivers, teams and sponsors in all outlets ranging from sports, news, lifestyle and business. Particular focus will be given to outlets in New York, Los Angeles and Chicago. "Over the last several years, we've made huge strides in the quantity and quality of coverage we are seeing in the top metropolitan markets," said Jim Hunter, NASCAR vice president of corporate communications. "Having a premier firm like Alan Taylor Communications as a resource has and will continue to help us maximize our efforts in this critical initiative." "Obviously we are thrilled to continue our partnership with a marquee organization like NASCAR," said Alan Taylor, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Alan Taylor Communications. "I continue to be impressed with the NACAR leadership and we're excited about our opportunity to contribute to the sport's continued success." Ranked as the top independent agency in the sports/leisure category, Alan Taylor Communications has executed global, national and grassroots programs for clients in various business sectors. The agency currently represents such companies as MasterCard, Microsoft, Spalding, Gillette, Nestle' Purina, GNC GNC General Nutrition Centers GNC Gas Natural Comprimido (Argentina) GNC Guidance, Navigation, and Control GNC Grand National Championship (ATV racing) GNC Global Navigation Chart and several others. |
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