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NARUS Appoints Top Marketing Executives.


Business Editors/High Tech Writers

PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, Calif.--(BUSINESS WIRE)--Nov. 28, 2000

NARUS NARUS Navy Aircraft Resources Utilization Study , the leading provider of business infrastructure systems and software to make the Internet profitable, has named Marlene Williamson as vice president of corporate marketing and Sue Forbes as vice president of solutions marketing and business development.

Williamson will concentrate on programs and initiatives designed to further raise awareness and understanding of NARUS' systems and solutions among communications companies interested in increasing their differentiation and profitability and other core public constituencies. Williamson will be responsible for ensuring all key public and private sectors are well acquainted with NARUS' building momentum. Forbes will focus on creating segment-specific/vertical solutions that leverage NARUS' unique technology and provide NARUS' customers with the capabilities they need to design, roll out, and profitably operate value-added services and applications.

"Growth and profitability in the communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications.  depend upon the development and differentiation of new products and services," said Mark Stone, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of NARUS. "Bringing in two executives who are familiar with these challenges is integral to making the industry understand that NARUS has the technology that can give companies a critical edge in this fast-paced market."

Williamson has more than 20 years of high-tech marketing experience in product and channel marketing, marketing communications, and corporate communications. She was most recently vice president of marketing for Keynote. Previously, she was worldwide director of marketing communications for the Network Computer Division of IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , where she developed IBM's e-business marketing campaign. Before joining IBM, she was vice president of marketing at Acer Computer, where she was named "High Tech Brander of the Year" by Marketing Computers Magazine. Williamson also worked at Apple Computer, where she managed the marketing strategies for the Macintosh Performa line, and Zenith Data Systems Zenith Data Systems (ZDS) was a division of Zenith founded in 1979 after Zenith acquired Heathkit, who had, at that time, recently entered the personal computer market. Zenith sold personal computers under both the Heath/Zenith and Zenith Data Systems names. , where she was the director of worldwide marketing communications and sales promotions. She holds a BS in journalism from Ohio University and an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 in marketing from DePaul University.

Forbes was most recently at 3COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. , where she was senior director of product management for the business communications group. Prior to joining 3COM, she was at McKinsey and Company. Forbes also served as a Flight Lieutenant Engineer Officer in the Royal Air Force for six years. She holds a BS in electronic engineering from Warwick University and an MBA from Stanford Business School.

About NARUS, Inc.

NARUS is the world leader in business infrastructure systems and software to make the Internet profitable. NARUS defined the Internet business infrastructure market, which is now forecast to reach $8 billion by 2004, and sits at the top, with the highest number of production revenue installations worldwide. Customers include AT&T Broadband (NYSE NYSE

See: New York Stock Exchange
:T), iBasis (Nasdaq:IBAS), Road Runner, GlobalCenter, a Global Crossing Ltd. (Nasdaq:GBLX GBLX Global Crossing Ltd. (stock symbol) ) subsidiary, Cable & Wireless, Yipes, and many other providers of broadband access, hosting, mobile IP, and other services.

NARUS achieved its pre-eminent position by developing a broad-based platform that drives a wide range of mission-critical applications, from decision support to billing. The platform exploits rich intelligence provided by NARUS Analyzers -- powerful, transparent network appliances that capture 100% of customer-specific service or application usage information directly from carrier-grade networks, as well as leveraging information already in the network -- to deliver intelligence and manageability. The NARUS Internet business infrastructure platform represents the only complete, end-to-end solution available to carriers and service providers today. Underlying the platform is the unique NARUS semantic traffic analysis technology, with patents pending, the only such technology in existence that provides total visibility into all Internet applications.

NARUS is a founding member of the Internet Protocol Detail Record (IPDR IPDR Internet Protocol Detail Record Organization
IPDR Internet Protocol Detail Record
IPDR International Project Development Roadmap (Canada)
IPDR Internal Preliminary Design Review
IPDR Individual Program Data Records
) initiative, and is a leader in bringing open standards to the emerging IBI See Information Builders.  market. The company was recently named a "Hot Start-up for 2000" by Telecommunications Magazine. NARUS is privately held and is based in Palo Alto, CA. NARUS can be found on the Web at www.narus.com.

All trademarks and registered trademarks are those of their respective companies.

The text of this release as well as additional background information may be downloaded from our Web site at www.roederj.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 28, 2000
Words:677
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