NAMCO BANDAI Games America Inc. Signs Co-Publishing Relationship With EA.Companies Will Co-Publish Hellgate: London in Europe and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. SANTA CLARA, Calif. & REDWOOD CITY, Calif. -- Global video games publisher and developer NAMCO BANDAI Games Namco Bandai Games, Incorporated (NBGI) (株式会社バンダイナムコゲームス America Inc. has entered into a strategic relationship with Electronic Arts Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ERTS ERTS Electronic Arts, Inc. (stock symbol) ERTS Earth Resources Technology Satellite (US NASA) ERTS Embedded Real Time Systems ERTS Enhanced Remote Transit Shed ), in which the two companies will co-publish the highly-anticipated PC game, Hellgate: London in Europe and North America. As part of the agreement, EA will handle marketing, sales and distribution of the game, while NAMCO NAMCO Nakamura Manufacturing Company, Ltd. BANDAI will continue to work with Flagship Studios on the development of the game and numerous ancillary partnerships including novels, toys, manga maNga is a popular Turkish nu metal/rapcore band. Their music is mainly a fusion of alternative metal and hip hop music, with a touch of Anatolian melodies; with heavy use of turntables, invoking comparisons with modern American nu metal bands. , comics and more. The new agreement does not affect Flagship Studio's granting of rights to NAMCO BANDAI to publish future Hellgate: London products. "Hellgate: London is more than just a highly-anticipated PC game. It is the cornerstone of a franchise and that requires a different approach than the average product," said Makoto Iwai, Senior Vice President of the Development Group at NAMCO BANDAI Games America Inc. "With an industry-leading marketing and sales network, our co-publisher EA brings expert knowledge and resources to our partnership that will ensure this AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. title will reach the largest market possible." "We are thrilled that NAMCO BANDAI chose EA as its partner on this highly-anticipated game," said David DeMartini, Vice President & General Manager, EA Partners. "We are very excited to be involved with Flagship Studios' first title. The talent at Flagship Studios and NAMCO BANDAI, combined with EA's marketing expertise and publishing resources sets the stage for a blockbuster worldwide launch." "This partnership assures the best possible outcome for Hellgate: London from both a development and customer-reach standpoint," said Bill Roper, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Flagship Studios. "By working with both companies in their undisputable areas of strength and expertise, we can bring the game to as many people as possible while maintaining our development focus and schedule at Flagship Studios." Hellgate: London is the first original title from premier developer Flagship Studios. Since the game was announced in 2004, it has received an overwhelming amount of attention including its appearance on more than 30 magazines covers worldwide in addition to multiple industry nominations and awards. Hellgate: London is an action-driven role-playing game that offers infinite playability with dynamically generated levels, items, enemies and events. The player creates a heroic character, completes quests and battles through innumerable hordes of demons Demons See also devil; evil; ghosts; hell; spirits and spiritualism. ademonist one who denies the existence of the devil or demons. bogyism, bogeyism recognition of the existence of demons and goblins. to advance through experience levels and branching skill paths. A robust, flexible skill and spell system, highly customizable appearances and a massive variety of randomly generated equipment allow players to create their own unique heroes. For more information about the game, log onto www.hellgatelondon.com. About Electronic Arts Electronic Arts Inc. (EA), headquartered in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. , is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. About NAMCO BANDAI Games America Inc. NAMCO BANDAI Games America Inc. is an interactive entertainment software publisher and developer based in Santa Clara, CA. The company is a subsidiary of the newly formed NAMCO BANDAI Holdings This article is about the holding company and the group of companies it owns. For the game developer, see Namco Bandai Games. Namco Bandai Holdings, Incorporated (NBHD) ( (USA) Inc. based in Cypress, CA. On September 29, 2005, Bandai Co., Ltd. and NAMCO LIMITED implemented a management integration to form NAMCO BANDAI Holdings Inc. This step was taken to compete more effectively on the global stage in the fast-changing entertainment industry and to deliver further growth. The resulting BANDAI NAMCO Group is a global entertainment group involved in business fields ranging from toys, amusement facilities, video game software and visual software, to apparel, sundries sun·dries pl.n. Articles too small or numerous to be specified; miscellaneous items. [From sundry. and network content. As previous separate entities (Namco Hometek Inc. and Bandai Games Inc.) the companies were each known for creating some of the industry's top video game franchises including: Tamagotchi Tamagotchi [Japanese; cute little egg] space-age cyberpet; a solely electronic state; indigenous to Japan, appearing as an egg on a liquid-crystal screen. Life history, consisting of hatching, feeding, beeping when not fed, sleeping in 12 hour snatches, growing, dying [R], Tekken[R], SOULCALIBUR[R], Dead to Rights[R], Pac-Man[R] World[TM], Digimon[R], Ridge Racer[R], Time Crisis[R] and ACECOMBAT[R]. For more information about NAMCO BANDAI Games America Inc. and its products log onto www.namcobandaigames.com. All trademarks are the property of their respective owners. Press Release [c] 2006 NAMCO BANDAI Games America Inc. |
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